The Gemmological Association of Great Britain
Advertising & literature

Adding a bit of sparkle.

Like a lot of our projects, this came to us via an existing client relationship – when our old friends at The Goldsmiths’ Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A).

When we met them, Gem-A’s communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play.

We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle – demonstrated, for example, by those nice little jeweller’s loupes standing in for quotation marks.

Kind words…

“Such a vast improvement to our branded communications compared to what has gone before.

Finally we now look and sound like the authoritative and forward looking representatives of our trade that we are.”

GRAHAM ROBERTSON
Finance Director
The Gemological Association of Great Britain

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo

 

CHARITY / TRADE BODY
Promotions

GRAPHIS INTERNATIONAL
Poster Annual 2016
Awarded ‘In book’

PROJECT SUMMARY
Art direction
Global conference signature
Anniversary mark
Advertising
Literature
Exhibitions

Gem-A global posters.

Branding by Neon - Gem-A - Gem-A in Japan and Global Conference posters designed by Dana Robertson

Gem-A global conference signature image and anniversary mark.

Branding by Neon - Gem-A - A global conference graphic and anniversary mark designed by Dana Robertson

Gem-A global conference signature image detail.

By Dana Robertson Creative Director and Founder of Neon. Adding a bit of sparkle. Like a lot of our projects, this came to us via an existing client relationship - when our old friends at The Goldsmiths' Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A). When we met them, Gem-A's communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play. We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle - demonstrated, for example, by those nice little jeweller's loupes standing in for quotation marks. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Gem-A global conference save the date mailer.

Branding by Neon - Gem-A - Gem-A global conference save the date brochure designed by Dana Robertson

Gem-A global conference programme.

By Dana Robertson Creative Director and Founder of Neon. Adding a bit of sparkle. Like a lot of our projects, this came to us via an existing client relationship - when our old friends at The Goldsmiths' Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A). When we met them, Gem-A's communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play. We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle - demonstrated, for example, by those nice little jeweller's loupes standing in for quotation marks. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Gem-A trade journal advertising.

By Dana Robertson Creative Director and Founder of Neon. Adding a bit of sparkle. Like a lot of our projects, this came to us via an existing client relationship - when our old friends at The Goldsmiths' Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A). When we met them, Gem-A's communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play. We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle - demonstrated, for example, by those nice little jeweller's loupes standing in for quotation marks. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

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