Projects by service.

At Neon, we have deep experience across a wide range of branding and design services — from strategy and identity to campaigns and digital experiences.

Below is a helpful overview of what we do best (though it’s by no means an exhaustive list).

At Neon, our brand strategy work defines what makes a brand truly stand out. From shaping big brand positioning ideas and crafting distinctive names, values, and tone of voice, to resolving complex brand architecture challenges for large-scale branding programmes — we bring clarity, direction, and purpose to every brief..

Brand architecture >

Audits

TOV & messaging

At Neon, we create advertising and brand campaigns with real cut-through — in print, digital, and beyond. From global law firms to leading charities, our work combines insight, emotion, and creativity to inspire action and make brands impossible to ignore.

At Neon, design is where strategy meets emotion.
We combine craft, intelligence, wit, and award-winning art direction to create brand communications that surprise, delight, inform, and inspire — across print, digital, and every touchpoint in between.

Our design and art direction bring clarity and character to every project, helping brands build lasting connections through creativity that both provokes and endures.

Digital design

Websites >

– Digital templates

– Social media assets

Print & packaging:

Literature / literature systems >

Packaging >

Books & brochures >

– Event collateral

– Restaurant collateral

– Posters

Brand Guardianship

At Neon, many of our client relationships continue long after launch.
We act as trusted brand guardians, ensuring every piece of work — from our own creative to that of internal teams and external partners — stays true to the brand’s vision, voice, and values.

Through ongoing brand management and creative collaboration, we help maintain consistency, coherence, and confidence across every touchpoint.

Brand guardianship >

Visual toolkits / guidelines >

Brand asset digital portals

Tone of voice guides

Brand reviews

Brand Masterclasses

Creativity Masterclasses

Agency briefings

Production overview

Leading rosters / brand reviews