Amec Foster Wheeler
Brand mark animation

When two become one…

A brand mark animation for Neon’s branding project for Amec Foster Wheeler.

Mergers are never easy, and when two giants in the international engineering and construction industry came together – with the UK’s Amec acquiring the US-based Foster Wheeler – the challenges they faced were very big indeed. Working with strategic branding consultants BrandCap, we set out to create a new unified brand that would make everyone involved in the new company – all 50,000 of them, in over 50 countries – feel good about being part of a much enlarged and truly global business.

We hope you enjoyed this animation, click here to see the full extent of the project.

Kind words…

“BrandCap and Neon have worked in partnership across a number of significant projects, from the global merger of two engineering companies in Amec Foster Wheeler to the rebrand of the largest private school network and of course BrandCap’s very own brand identity.

The team at Neon are a joy to work with. They are fantastic at turning brand strategy into a creative concept and they are also excellent at working with the client’s team to implement and deliver the brand identity for a successful launch.”

Founder & Managing Partner

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo



Brand identity
Brand guidelines
Brand animation
Flagship literature
Literature scheme
Advertising templates
Interior graphics
Vehicle livery
Digital Templates
Power Point templates

Amec Foster Wheeler brand mark animation.

Other projects you may find of interest...