E-Sports Nutrition
Promotional campaigns

Animations with impact

A campaign animation for Neon’s project for ESN.

Working with the tiniest of start-up budgets, we set out to create a series of promotional animations for E-Sports Nutrition on that would make a big impact among gamers, whether on ESN’s website or in paid advertising and social media. To build on the brand’s authentic gamer credentials and ESN key messaging of next generation products for next generation gamers, we continued with our stylish monochromatic visual style, showcasing ESN’s ELX energy drinks and IGF shake mixes while paying homage to various gaming genres.

We hope you enjoyed these animations, click here to see the full extent of the project..

Kind words…

“Neon had full control over our launch videos, including lots of insightful, gamer orientated product animations too.

As Dana had fully immersed himself into the gaming world as part of this brief, we can confirm that these were extremely well received.

Our beautiful black and white animations were highly effective in ensuring ESN hit the ground running – which was a huge relief! ESN now stands out as something visually different in a noisy and cheap feeling market.

With lovely game and game genre details created with standout black and white still art.

This is exactly the level of quality we wanted to achieve while working to a start-up budget and we couldn’t be happier with the finished content and subsequent ROI!”

Director & Co Founder
E-Sports Nutrition

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo


Launch campaign
Product launch campaigns
Product promotion campaigns

Campaign themes
Art direction
Digital advertising
Social media content

Esports Nutrition brand launch video.

ELX energy drink 'Cyber Cherry' animation (dual flavour launch Sweet Cherry & Sour Cherry).

ELX energy drink 'Cyber Cherry' instagram animations.

ELX energy new flavour launch Apple & Kiwi Krush 'ELX wins!' launch promo.

IGF In Game Meal meal shake mix launch 'For the journey' promo. (Space RPG game homage).

ELX Esports launch animation.

ELX energy drink x deadmau5 collaboration Tropi-KO Combo launch promo.

ELX energy drink 'When the adventure is long and the boss is strong'. (Action RPG game homage).

ELX energy drink 'Life on the limit' (F1 sim racing game homage).

ELX energy drink 'Elixir' (Fantasy game homage).

ELX energy drink formula product page spin.

IGF (In Game Food) Meal replacement shake mix, packaging spin.

ELX energy drink & IGF In Game Food starter pack promo.

ELX sample sachets and shaker starter pack promo.

Other projects you may find of interest...