Moody's ESG Solutions
'Comprehensive' campaign

Moody’s ESG Solutions ‘Comprehensive’ campaign

Following Neon Brand Consultancy’s development of a distinctive brand positioning for Moody’s ESG Solutions, we created the ‘Comprehensive’ campaign — a powerful expression of Moody’s leadership in sustainable finance and responsible investment.

The campaign needed to inspire confidence, reflect Moody’s calm authority, and stand out amid a sea of generic ESG messaging. Our creative solution centred on what sets Moody’s apart: the comprehensive depth and breadth of its ESG capabilities. Each campaign headline focused on a single compelling reason to choose Moody’s — from 360° vision to traceable transparency — brought vividly to life through emotive visual metaphors and fascinating natural-world insights.

The result is an elegant, intelligent campaign that captures Moody’s pioneering role in driving positive, measurable change — a strategic platform built to evolve as Moody’s ESG leadership continues to grow.

Kind words…

“Dana expertly distilled a complex brief into a clever, multi-dimensional campaign that really stands out, perfectly showcasing the comprehensive nature of our capabilities.”Read More…