Publishing.
Stories, well told.

We have a genuine love for books, ideas and the craft of publishing. We work with publishers to shape brands, design and campaigns that respect the content and help it find the right readers.

From working with iconic art book publishers to supporting new voices, our work helps stories travel further with clarity, care and confidence.

Respect for content
Letting the work lead, not the branding.

Editorial thinking
Clear structure, strong hierarchy and considered pacing.

Design with judgement
Work that feels crafted, intelligent and timeless.

Knowing the reader
Understanding who it’s for, and how they discover it.

Lindsay Camp My Father Keeps the PM Waiting

Lindsay Camp
Online novel

Branding and website design by Neon - designed by Dana Robertson - Plague Press logo design for Matt Stuart Street Photographers Publishing House

Plague Press
Matt Stuart

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary

By Dana Robertson Creative Director and Founder of Neon. A decade, in the blink of an eye… Researched and designed by Neon, the Royal Mail celebrating 10 years of the London Eye pack and stamp sheet brings to life some of the incredible facts about the design and development of this well-loved London icon. Including interviews with architects, giving first hand insights to the design and build of this amazing structure, the pack documents the wheel’s journey from sketch to reality. Neon has been working with Royal Mail from the day we started. As well as this pack and stamp sheet, other projects have focused on the London 1908 and 2012 Olympic Games, as well as celebrating some of the special locations around the country in the Glorious United Kingdom Smiler sheet, to name just a few… Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
10 years of the London Eye

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail celebrating the 40th anniversary of the first flight of Concorde pack (in partnership with the Royal Mint) researched and written by Neon, was designed to capture and bring to life some of the more notable facts and events of the design and development of this extraordinary aircraft. The envelope features an image of the first UK fight of Concorde, with the inner showcasing the build of one of the very first aircraft. This was supported by a snapshot photographic timeline of Concorde's development and operational life and highlights of it incredible abilities and unique design features. Neon has been working with Royal Mail from its very first day. As well as the Royal Mail celebrating the 40th anniversary of the first flight of Concorde pack other projects have included products about the London 1908 and 2012 Olympic Games, as well as products celebrating 10 years of the London Eye, to name just a few… Research, copywriting, idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
40th anniversary of the first flight of Concorde

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail London 1908 Olympic Games commemorative sheet was produced to mark the centenary of the IV Olympiad held at the White City Stadium in London. It was researched and designed by Neon to capture and bring to life some of the more notable facts and events of the London 1908 Olympic Games. It includes insights into sequence of events that lead to London hosting the 1908 Olympic Games and the construction of the White City Stadium, the birth of the modern marathon distance, introduces some of the notable figures and athletes of the time including Baron Pierre de Coubertin and a comprehensive medal table from the Games. Neon has been working with Royal Mail from its very first day. As well as the Royal Mail London 1908 Olympic Games commemorative sheet projects have included products celebrating the 40th anniversary of Concorde (in partnership with the Royal Mint), as well as products celebrating 10 years of the London Eye, to name just a few. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
London 1908 Olympic Games

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail 2012 London Olympic Definitive Stamps pack researched and designed by Neon, to give brief insight to design story behind the 2012 London Olympic emblem which was appear on a set of Royal Mail definitive stamps during the Games. The pack also looked back and explored past well known Olympic emblems some of which have gone on to become seen as design classics in their own right. As well as the Royal Mail 2012 London Olympic Definitive Stamps pack other projects have included products about the London 1908 Olympic Games, celebrating the 40th anniversary of the first flight of Concorde Smiler sheet, as well as products celebrating 10 years of the London Eye, to name just a few… Research, copywriting and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
2012 London Olympic Definitive Stamps pack

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail countdown to the 2012 London Olympics series (in partnership with the Royal Mint) researched and designed by Neon, was designed to capture and bring to life some of the more notable facts and events of the build up and development of the London Olympic Park and other Olympic venues around the UK. Neon has been working with Royal Mail from its very first day. As well as the Royal Mail countdown to the 2012 London Olympics series other projects have included products about the London 1908 Olympic Games, celebrating the 40th anniversary of the first flight of Concorde Smiler sheet, as well as products celebrating 10 years of the London Eye, to name just a few… Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
Countdown to the 2012 London Olympics series

By Dana Robertson Creative Director and Founder of Neon. Royal Mail Stamp Advisory Committee Christmas cracker. A traditional Christmas lunch table gift of the years Royal Mail Christmas stamps set for the Royal Mails Stamp Advisory Committee – formed of some of the most notable names within the design industry of the past 30 years. Neon's idea was to present the years Christmas stamps within a 2D printed cracker, tied together with a festive red ribbon – which then pulled apart to reveal the stamps placed within plate sunk debossed frames. Neon has been working with Royal Mail from its very first day. As well as the Royal Mail Stamp Advisory Committee Christmas gift other projects have included products about the London 1908 Olympic Games, celebrating the 40th anniversary of the first flight of Concorde Smiler sheet, as well as products celebrating 10 years of the London Eye, to name just a few… Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
Stamp Advisory Committee Christmas cracker

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail Glorious United Kingdom Smiler sheet researched by Neon, was part of a set designed to celebrate some of the unique places, structures and landmarks found throughout the United Kingdom. As well as the The Royal Mail Glorious United Kingdom Smiler sheet other projects have included products about the London 1908 and 2012 Olympic Games, celebrating the 40th anniversary of the first flight of Concorde Smiler sheet, as well as products celebrating 10 years of the London Eye, to name just a few… Research, copywriting and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
Glorious United Kingdom Smiler sheet

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson on-going relationship with Neon lead to the commissioning of a Thames & Hudson share certificate and supporting explanatory literature. The brief was to capture all the nessecary legal information including their brand mark and in true Thames & Hudson style also 'be a thing of beauty and proud to own'. The new double sided share certificate combined the T&H dolphins with a rosette style 'splash' rendered in a classic bank note engraving style. At 420mm long and 210mm deep and printed on a pure white luxurious 300gsm paper the new share certificate had a premium feel, making a keep sake in its own right beyond that of number of shares the certificate would come to represent. The share certificate was accompanied by a simple A5 explanation guide, printed on the same luxurious stock, which used the wave line style from the share certificate at the bottom of each page, along which the dolphins playfully leapt from left to right across the page as you progressed through the booklet. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
Share certificate

By Dana Robertson Creative Director and Founder of Neon. The Royal Mail celebrating the 40th anniversary of the first flight of Concorde Smiler Sheet researched and designed by Neon, was designed to capture and bring to life some of the more notable facts and events of the design and development of this extraordinary aircraft. Neon has been working with Royal Mail from its very first day. As well as the Royal Mail celebrating the 40th anniversary of the first flight of Concorde Smiler Sheet other projects have included products about the London 1908 and 2012 Olympic Games, as well as products celebrating 10 years of the London Eye, to name just a few… Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Royal Mail
40th anniversary of the first flight of Concorde Smiler sheet