Occasional journal.

Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...

Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.

Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]


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Congratulations to Lesley Wan on the launch of Skaicre.

A big congratulations to the ever energetic and highly impressive Lesley Wan on the launch of her new venture Skaicre last night at CMS, with brand mark designed by Neon. Skaicre is a C-suite level insights, news and recruitment portal for the great & the good from the property profession/those in Real Estate law including […]


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Congratualtions to Andria Zafirakou winner of the Global Teacher Prize 2018.

Congratulations to Andria Zafirakou, teacher at Alperton Community School, Brent, UK – Global Teacher Prize winner 2018 from the Varkey Foundation. You can view her competition profile about her school and role here and for the moment when Andria was announced as the winner click here. She received her award from Sunny Varkey of the Varkey Foundation and […]


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Stanely Honey features in Box Bottle Bag.

Nice to come across the Stanely Honey packaging, a firm favourite job from the past, featured in the book Box Bottle Bag by Andrew Gibbs.   Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog “The Dieline“, Box Bottle Bag collects the best of the best from […]


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Lizzy Yarnold takes skeleton gold to make Winter Olympics history for Britain.

Congratulations to Lizzy Yarnold who created history by becoming the first Briton to successfully defend a Winter Olympics title. The Sochi 2014 champion trailed leader Janine Flock of Austria entering the fourth and final run, where she overhauled the deficit to win gold by 0.45 seconds. Over the past few years Lizzy Yarnold has been […]


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Neon invited to comment in Design Week – thoughts on graphic guidelines resource website.

We were kindly invited to comment in Design Week this week, here’s our two penneth: A new website called Adele showcases the design systems of famous brands such as BBC, Audi and Buzzfeed all in one place, as a resource for designers to see how these companies built their websites and visual identities. Creative directors share their […]


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Neon commissioned by Moody’s

Neon are delighted to have been commissioned by Moody’s for a brand advertising project, which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about any of these projects or if you have a project/pitch/roster review you’d like to discuss with us, we’d […]


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Nice article about TUNA book for photographer Marcus Lyon

Nice to come across an article by Justin from Fenner Papers about the TUNA book for photographer Marcus Lyon – a firm favourite job from the past. The TUNA book was the subject of much coverage in the design press and featured in many awards – awards and commendations included: Silver Nomination for a Complete Book, D&AD annual of 2001 Included […]


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Neon commissioned by Moody’s

Neon are delighted to have been commissioned by Moody’s for a brand project, which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about either of these projects or if you have a project/pitch/roster review you’d like to discuss with us, we’d […]


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Neon help Action for Children win PWC’s Excellence in Reporting award 2017

A little while a ago we helped Action for Children with an infographic project to help measure the distance travelled in helping individual children  – which to date had been notoriously hard to do. After some head scratching we came up with a surprisingly simple approach that really helped visualise the data and improvements to a childs wellbeing. […]


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Action for Children launches ‘An hour for good’ campaign by Neon.

On October 29th, the clocks go back – and we all get an extra hour in our day. This year,Action for Children want you to use that extra hour to do something good – and in the process, change a child’s life forever. For disadvantaged children, an hour of support at the right time can […]


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David Marks, MBE FRSA RIBA. 1952 – 2017 – The man who made an amazing mark on our landscape.

We were sadden to hear about the passing of architect David Marks, MBE FRSA RIBA. 1952 – 2017 I met David when creating materials celebrating The London Eye’s 10th Anniversary for Royal mail. We met several times for lunch to chat about the project and kept in touch post that project. David was always very generous with his time […]


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Neon’s new brand identity and website for Clarion Wealth Planning goes live.

We’re pleased to announce that our quietly elegant new work for Clarion Wealth Planning – which includes brand positioning, brand identity, advertising and website – has been launched. A long established financial services firm, Clarion are pioneers in the field of true lifelong financial planning. Which means what sets them apart is a focus on helping high net […]


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Action for Children commission Neon for another new campaign.

Neon are delighted to have been commissioned to produce a third new campaign for Action for Children in 2017. We love working with Action for Children, recent projects have included the award winning campaign “I’m an Activist for Action for Children” (this campaign is also nominated in the Brand Impact awards 2017) as well as Action for Children’s National Children’s […]


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Action for Children commission Neon for two new campaigns.

Neon are delighted to have been commissioned to produce two new campaigns for Action for Children. We love working with Action for Children, recent projects have included the award winning campaign “I’m an Activist for Action for Children” (this campaign is also nominated in the Brand Impact awards 2017) as well as Action for Children’s National Children’s Hour. If […]


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Neon invited to comment in Design Week – Designers’ explorations of colour.

We were kindly invited to comment in Design Week this week, here’s our two penneth: Last week, an exhibition at the Design Museum opened exploring Hella Jongerius’ research into the subjectivity of colour. Now, we ask designers to tell us about when they’ve consciously chosen shades to evoke certain emotions. “Colour creates mood, and every project has a particular […]


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Two Neon projects shortlisted for the 2017 Brand Impact awards.

Fresh from our success at the Drum Design awards, we are delighted to discover that Neon has two projects shortlisted in this years Brand Impact awards. With some heavy hitting judges and amazing company in the other agencies shortlisted it is already quite the result. Our campaign “I’m and Activist for Action for Children” is shortlisted in […]


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The Drum Design Awards – interview and images from the night.

To follow up on our amazing three award win at The Drum Design Awards 2017 for our ‘I’m an Activist for Action for Children’ campaign we have been a sent a video round up and interviews of the night as well as a full image gallery of the nights event. If you’d like to know more about this […]


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Neon win top accolades at The Drum’s Design Awards 2017, with three awards including the Chairmans Award for the night.

Neon’s work for Action for Children for the creation of the ‘I’m an Activist for Action for Children’ campaign scooped three awards – including the prestigious Chairmans Award – at The Drum Design Awards 2017, with the awards ceremony held at the Emirates Stadium London. Neon won the following two categories: – The Drum Awards 2017 best […]


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Neon signs up to student/graduate Placement Poverty Pledge.

Starting out and securing a good foothold within the creative industry has always been tough. We all start out looking for either a job or to get experience within a great studio via a placement. But placements were a lottery when it came to how much you paid, usually not very much at all and in […]


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