Occasional journal.
Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...
Argonon in the news…
Great to see our / Neon’s rebrand of Argonon Group being rolled out, shown here in good ol’ US of A… A fav project of ours, working with a real champion of creativity Argonon‘s CEO James Burstall If you would like to see more of how Argonon’s brand showcases its creative output and solves how to communicate such […]
A single, exceptionally rare six-litre imperial of 1982 Pétrus, widely considered one of the greatest of all Bordeaux wines, set to go for up to $65,000.
Pétrus and Corney & Barrow featured in The Guardian — and in Neon’s design archive. Interesting seeing Petrus mentioned in The Guardian: “Billionaire Pierre Chen selling 25,000 bottles including burgundies valued at £156,000 and a very rare 1982 Pétrus” With The Guardian recently highlighting the sale of a rare six-litre imperial of 1982 Pétrus, valued […]
Neon commissioned by STX.
Neon have been commissioned by STX Group (STX Group provides access to renewable energy, biofuels, energy efficiency and carbon markets). Neon have been asked to create an upcoming recruitment campaign and employer narrative / positioning. Neon was recommended on the strength our previous campaigns for Moody’s “CreditView“, “Moody’s No.1” and our positioning and advertising campaign […]
Our work for Moody’s helps win another pitch!
What a great way to start the week in being informed we’ve won another pitch – and all will be revealed when we can talk about it! And a big part of that pitch was our work for Moody’s, so we thoughts we’d share some of it here… Our projects during our longstanding relationship with […]
The Arundel Bee Project still buzzing…
Lovely to see on walk back home from London that the Arundel Bee Project is still going strong – a charming little pro bono project Neon completed a while back. The projects purpose is to help raise awareness of the benefits of a thriving bee community, support bee keepers and champion bee friendly planting initiatives […]
Bespoke Britain premium tour company branded by Neon.
Having just recommended them to a client visiting from the USA, we thought it was the perfect time to share our brand and website project for Bespoke Britain Tours — a one-stop-shop for beautifully put-together, meticulously planned tour packages and unique experiences across the UK, but especially in London. The project came about through a […]
Neon commissioned by Kantar.
Neon have been commissioned by Kantar to revitalise and refresh Kantar’s visual style to help with global nuance and help support ‘signature Kantar insights’. This continues or longstanding relationship with Kantar, with projects including helping Kantar brand and bring to life its CX+ offering – see full case study here. (Our solution was based around […]
Neon rebrands Argonon.
We recently had some great feedback on a pitch for our work for the production company Argonon (which helped us win the pitch) but it reminded us that we had not popped this rebrand of Argonon on to our journal, so here it is… As an award winning independent international media group encompassing nine production […]
Blast from the past / amazing discovery while geeking out…
We live in a wonderful creative community and when you come across someone you worked with years ago doing something different and amazing it is a real joy. And that was the case when I was indulging my passion of gaming over the years, on buying yet another book from Bitmap books who produce stunning […]
When is a No 1 not a No 1?
Following the success of our campaign for Moody’s CreditView, the client asked us to help promote their Asia-Pacific (APAC) team as the leading player in the region – with a specific objective of targeting the main financial centres in Australia, Shanghai and Singapore. To find out more about this project please see the full case […]
Neon creates identity and website for Lidgett Search genealogy.
A lovely little project for a good friend of Neon. Neon were contacted by our good friend Oliver Hartley to help him create a brand identity and website for his new genealogy venture a Lidgett Search. Oliver was a former Finance Director of Corney & Barrow wine merchants and had also been a member of the […]
Some old news, but the good news was the humbling comparison…
A bit of Friday feeling! A friend just sent in this old article from around the time Ray Gregory friend of Neon and graphic design tutor / god retired from Norwich Art School. I had obviously missed this at the time and was a lovely note and send off by Gareth Roberts – and to […]
Neon create a new website for Bignor Park Estate, West Sussex.
Through a connection from our work rebranding wine merchants Corney & Barrow and also creating their House range of wines labelling, Neon were approached to create the new website for the Bignor Park Estate in the heart of West Sussex. It was a fantastic project working with Ned Mersey, helping to showcase his family home […]
We forgot to mention… that we won an award for our work for Moody’s ESG!
Hey, a big congrats to Moody’s ESG Solutions’s team for winning the Most Effective Campaign for a Green Product at the Financial Services Forum, Awards for Marketing Effectiveness 2022 with it’s Comprehensive Coverage campaign created by Neon. You can see our ‘Comprehensive’ campaign the work here. This followed on from the strategic positioning job that […]
All our animations and shorts brand films are now all in one place!
We’ve realised lately that we done a fair few animations, animated logos, explainer videos and short brand and recruitment films over the years – but they’ve been hidden away amoungst all our bigger brand and advertising case studies. So we have also pulled them out and into a new section on Neon’s website under: ‘Just […]
Branding in West Sussex. Neon has moved offices from London to Chichester in West Sussex.
Things never stand still and Neon is no exception. We have moved offices from our spot in Alfred Place just off Tottenham Court Road in London to the Corn Exchange in Baffins Lane, Chichester in West Sussex. It’s a move that has made sense in terms of quality of life in living nearer to our […]
Simple but hilariously effective creative use of a little bit of cardboard…
A bit of fun / I love simple ideas… Hmmm, history seems to repeat itself for me in regard to being a boxed toy… Love this simple but hilariously effective creative use of a little bit of cardboard, promo-ing the new Barbie film. …I also loved being immortalised as another action figure as part of […]
A great read by James Burstall our client at Argonon.
I’ve been meaning to drop a post about this book for a little while, ‘The Flexible Method’ a quick and very useful read by James Burstall CEO of the Argonon group (a multi award-winning independent global production group – click here to see our rebranding work for Argonon). It is refreshingly candid, super insightful and with […]
07 – Brands that really speak to you…
Branding is all about communication – and linking brand ID to copy can smartly solve all manner of brand and communication issues as well as super charge brand awareness. For example, Corner & Barrow were struggling to communicate their experience and knowledge – and had a brand ID that was dusty in feel and impractical […]
06 – When not being clear is clearly the answer…
Thought we’d throw in a little “Throw back Thursday” project that we used this week as part of a pitch… ‘Clarity Matters’ typographic conundrums… Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical […]