Swap 'n' Shop fun
for Action for Children

Giving the humble jumble sale a make-over.

Neon created the ‘Swap ’n’ Shop’ campaign for Action for Children, giving the traditional jumble sale a friendly and modern rebrand. Designed to bring local communities together while raising funds, the campaign transformed a familiar concept into an uplifting, social event with heart.

Neon developed a flexible visual identity built around a bespoke typeface made from clothes, paired with cheerful copy and inviting messages. The result was a fun, accessible and distinctive look that encouraged participation across local branches — helping Action for Children raise money and strengthen community connections through creativity and kindness.

Please do have a peak at our other recent work for Action for Children including “I’m an Activist for Action for Children” and “National Children’s Hour” – all designed to aid Action for Children in their tireless work to help children in the UK get a better start in life. To find out more please do visit their website or their YouTube channel

(Our other projects for Action for Children include: It starts with hello, National Children’s Hour, An hour for Good, Swap n’ Shop to name but a few.) [/collapse_panel]

Kind words…

“A clever idea that makes things simple, fun and flexible for our local teams to stand out and help bring families together – as well as raising money for the local branches via Community Swop ‘n’ Shop events.“

SHEONA MICHIE
Brand Manager
Action for Children