'It starts with hello' Loneliness campaign
for Action for Children
Helping beat loneliness through the power of “hello”
“Young or old, loneliness doesn’t discriminate . . . ” those were the words of campaigning MP Jo Cox; and following her tragic death, the Jo Cox Commission on Loneliness was set upto continue her work in taking practical action to tackle this extremely widespread social problem. Read More…
Half the person, double the visual impact
Taking the report’s title – “It starts with hello” – as our starting-point, we developed a simple but dramatic visual device, based on brutally cropped black and white photos, to suggest how people feel cut off, marginalised, left out on the edge by their experience of loneliness.
Designed to work equally powerfully across different applications, the campaign idea was reinforced by shocking statistics on the prevalence of loneliness, while in print we added warmth, and had some fun, with assorted regional synonyms for “hello”, the unassuming little word that can start a conversation and help put loneliness on the back foot.
Go on, try it. Say hello – or something similar – to someone you meet who could be lonely.
“Dana is our go to person for our tougher or more sensitive briefs. This was yet another simple but highly impactful idea Read More…
Head of Brand & Marketing
Action for Children
Campaign concept & strapline
Social Media graphics