Swap 'n' Shop fun
for Action for Children

Giving the humble jumble sale a make-over.

A lovely brief from long-time client Action for Children, who asked us to create a strongly distinctive and warmly inviting look for their latest initiative for fund-raising at a local level called ‘Community Swap ‘n’ Shop’.

They wanted to elevate the humble jumble sale into something more enticing; a real community event, aimed at bringing people together and giving them a chance to enjoy a chat, and get to know each other.

The flexible visual style we created was based around a specially designed typeface made out of clothes. Then all we had to do was pull on our copywriting hats, and come up with a series of friendly and enticing messages about the pleasures of shopping and swapping, while also helping to give disadvantaged children a better start in life.

Please do have a peak at our other recent work for Action for Children including “I’m an Activist for Action for Children” and “National Children’s Hour” – all designed to aid Action for Children in their tireless work to help children in the UK get a better start in life. To find out more please do visit their website or their YouTube channel

(Our other projects for Action for Children include: It starts with hello, National Children’s Hour, An hour for Good, Swap n’ Shop to name but a few.)

Kind words…

“A clever idea that makes things simple, fun and flexible for our local teams to stand out and help bring families together – as well as raising money for the local branches via Community Swop ‘n’ Shop events.

Brand Manager
Action for Children[/collapse_panel]

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo



Art direction
Promotional posters
Bespoke illustration
Digital assets

Action for Children 'Community Swap 'n' Shop'.

Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag detail designed by Dana Robertson

Action for Children 'Community Swap 'n' Shop' promotional posters.

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