An ownable style of imagery and icons

In fact, taking it as a jumping-off point, we created a whole new, highly ownable visual language around it – starting with a set of wittily eye-catching images, bringing to life different key aspects of the brand’s competitive positioning, from award-winning performance to the reassurance of making the right choice.

We then extended the roundel even further, taking it as inspiration for an entire collection of brand icons, which we used to make more specific and focused points about the Acumin offering. (It’s anarchy out there; right people, right place; No 1 in our field; and so on.)

As you can see, our contribution wasn’t only visual; smartly written and competitively-focused headlines also play their part in connecting our imagery and icons to powerful messages about what make Acumin a better choice.

So far, we’ve applied the new visual language across a wide range of brand literature, where it’s been very well received. Not least by Acumin themselves, who have asked us to turn our attention to their office spaces and website next.
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SIMON HEMBER
Group Business Development Director
Acumin (Part of the Red Snapper Group)
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