Acumin
Adding a little personality to cyber security recruitment

A new visual language that targets differentiation

Neon worked with Acumin, a leading global cyber security recruitment specialist, to create a distinctive new visual and verbal brand language that would differentiate them in a crowded marketplace.

Without changing the existing logo, Neon transformed Acumin’s circular device into the foundation for a witty and highly ownable system of imagery and icons. Each design element — from “right people, right place” to “No.1 in our field” — brought clarity and personality to the brand while reinforcing its promise of precision and trust.

Combined with sharp, confident headlines and clean visual execution, the refreshed identity injected energy and intelligence into Acumin’s communications — from print to digital — and has since inspired further projects across their offices and website.

Kind words…

“We spent some time looking for a company who could help us ‘reinvigorate’ our collateral and come up with some new and impactful design concepts. Read More…

Dana and his team quickly got to the core of our business and articulated it concisely with some great ideas that resonated well with everyone. Dana has remarkable creative insight, he was very professional, responsive and demonstrated excellent critical judgment and great ideas. I would certainly recommend Neon to any of my clients who are looking for a unique stamp and long lasting impact on their brand.”

SIMON HEMBER
Group Business Development Director
Acumin (Part of the Red Snapper Group)
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