Amec Foster Wheeler
Brand mark animation

When two become one…

A brand mark animation for Neon’s branding project for Amec Foster Wheeler.

Mergers are never easy, and when two giants in the international engineering and construction industry came together – with the UK’s Amec acquiring the US-based Foster Wheeler – the challenges they faced were very big indeed. Working with strategic branding consultants BrandCap, we set out to create a new unified brand that would make everyone involved in the new company – all 50,000 of them, in over 50 countries – feel good about being part of a much enlarged and truly global business.

We hope you enjoyed this animation, click here to see the full extent of the project.

Kind words…

“BrandCap and Neon have worked in partnership across a number of significant projects, from the global merger of two engineering companies in Amec Foster Wheeler to the rebrand of the largest private school network and of course BrandCap’s very own brand identity. Read More…