Bignor Park Estate
Branding & website

Through a connection from our work rebranding wine merchants Corney & Barrow and also creating their House range of wines labelling, Neon were approached to create the new website for the Bignor Park Estate in the heart of West Sussex.

The existing site was not mobile device or SEO friendly and did not showcase the Estate and its history or, crucially, effectively promote its commercial offerings, the most key being as a wedding venue as well as having significant and beautiful gardens to visit and spaces to hire.

Our first task was to create a thorough and easily navigable site map, to help give a sense of order to the site and its multiple audiences – with emphasis on being a wedding a premium wedding venue.

This structure was also designed to help with trackable data and SEO throughout the site, as well as aid promotion of key offerings and pages in digital advertising.

We then set about designing the site to help return a sense of premium and provenance to Bignor Park as a significant estate and as an incredible venue and setting for weddings and civil partnerships, from its South Lawn, to the beautiful and intimate Greek Loggia as well as its Croquet Lawn.

We also made the site far more visual, using photography and video content that had been collected over the years, but had never utilised properly on the website, helping to showcase and immerse website visitors into the magic and the romance of Bignor Park.

It was also crucial to add clear call to actions and amazing testimonials snippets throughout the site, to help raise the engagement and enquires from the site.

We also advised to add areas of resources for those looking to hire Bignor Park as a wedding venue, from FAQs, to wedding suppliers, places to stay and wedding planning as well as a blog that showcased all the news and press snippets.

In regard to the Estate we helped make more clear and reveal more information about other offerings including, the gardens, lettings and studio hire and also being a fantastic location for filming and photoshoots as well as a venue for corporate and community events. We also helped showcase the Estate’s significant history and conservation ethos.

To help further brand the site we recommended adopting a memorable brand colour, taken from the unique exterior colour of the main house, as well as creating a elegant logotype to sit under an elegant line illustration of the house.

The results?

A resplendent website that now truly visually reflected such a magnificent and premium venue, that now offered huge amount of insight and information to prospective wedding couples as well as visitors and other commercial audiences. The new websites structure, call to actions and reassurance details also helped increase the number of enquiries and improve search results, in regard to wedding venues within West Sussex.

And of course a very happy client in Ned Mersey, in showcasing his family home and estate in all its splendour, plus helping support its commercial activities that fund the on-going maintenance and conservation of the Estate, as well as its stewardship of the surrounding countryside.

Neon’s other branding projects in West Sussex include brand identities for Chichester based online retailer Rinkit, plus community based initiatives Love Arundel and the Arundel Bee Project, as well as for Akin Arundel’s creative collective, The Castle Cinema and Lidgett Search genealogy.

Kind words…

“In creating a new website for Bignor Park we needed to combine representation of both our wedding business, and the estate management. Dana quickly understood our wedding business ethos – beautiful, exclusive and bespoke, and fulfilled the brief exceptionally well creating a fabulous website brimming with elegance and romance to wow prospective couples, with easy navigation to key information such as suppliers and venue pricing.

His concept to use the unique colour of Bignor Park house as our brand identity was a stroke of genius, producing a really cohesive story. We now have an amazing website to be truly proud of, and beautifully reflecting the relatively understated, hidden gem that is Bignor Park.

Dana was such a pleasure to work with – impressively talented, endlessly patient, intricate attention to detail and great fun to have around.”

Bignor Park

To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo



Website design
Copy writing

Bignor Park homepage.

Bignor Park West Sussex website designed Neon branding consultancy5
Bignor Park West Sussex website designed Neon branding consultancy6

Bignor Park website, segmentation of offering within menu.

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Bignor Park – Weddings.

Bignor Park – The Estate.

Bignor Park – The Gardens.

Bignor Park – Kind Words.

Bignor Park – FAQs.

Bignor Park West Sussex website designed Neon branding consultancy29

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