The Gemmological Association of Great Britain
Advertising & literature

Adding a bit of sparkle.

Neon was commissioned by The Gemmological Association of Great Britain (Gem-A) to elevate their advertising and literature, following a recommendation from The Goldsmiths’ Company.

Their existing communications lacked coherence and the authority expected from an industry-leading body. Neon brought clarity, consistency and a touch of creative sparkle — uniting tone and visual identity across all materials. Elegant design details, such as jeweller’s loupes used as quotation marks, helped reinforce Gem-A’s expertise while adding charm and distinction.

The result was a confident, professional communications suite that strengthened Gem-A’s reputation as the authoritative voice of the gem and jewellery trade.

Kind words…

“Such a vast improvement to our branded communications compared to what has gone before. Read More…