ISS STOXX ESG
Marketing campaigns

Why Neon?

Neon was selected as a creative partner based on our proven experience working with global, data-led organisations operating in complex ESG and financial services environments. Prior to partnering with ISS STOXX ESG, Neon delivered brand positioning, campaign and product launch work for Moody’s, including ESG brand development, integrated ESG campaigns and the launch of Moody’s CreditView.

Our work for STX Group further strengthened our credentials in sustainability-led financial services, helping position a purpose-driven business at the intersection of capital markets and environmental impact. This combination of sector expertise and creative clarity positioned Neon as a trusted partner to help ISS STOXX ESG communicate complex ESG data and insight with confidence, consistency and impact.

The challenge

ISS STOXX ESG operates in a crowded, fast-evolving market, where audiences are highly informed but time-poor, and where ESG terminology can quickly become abstract or commoditised.

The challenge was to:

• Cut through complexity without oversimplifying

• Demonstrate relevance across different ESG themes

• Connect ESG data to real financial, regulatory and reputational risk

• Maintain authority while remaining accessible and engaging

• Create campaign assets flexible enough to work across digital, social and motion formats

Each campaign needed to stand on its own, while also reinforcing ISS STOXX ESG’s wider brand positioning.

Our approach

Neon focused on clarity, consequence and consistency.

Rather than leading with technical features, each campaign anchored ESG data in a clear human, financial or systemic implication — showing why ESG insight matters, not just what it measures.

Across all activity, we developed:

• Clear, declarative messaging designed to stop the scroll

• Strong editorial headlines that framed ESG as a present-day reality

• A restrained, confident visual system aligned to the ISS STOXX ESG brand

• Motion and animation used to guide attention and reinforce meaning

This approach ensured consistency across themes, while allowing each campaign to address a distinct ESG issue.

Campaign highlights

ISS ‘IS’ Brand Campaign
A bold brand statement positioning ISS STOXX ESG as a constant in an uncertain world — reinforcing trust, permanence and authority in ESG data.

Climate Campaign
A campaign focused on the immediacy of climate risk, reframing ESG insight as essential to today’s investment decisions rather than a future concern.

Modern Slavery Campaign
An issue-led campaign highlighting the hidden financial and reputational costs of modern slavery, connecting human rights risk directly to portfolio exposure.

Actionable Insights Video
A short motion piece promoting the ISS STOXX ESG Actionable Insights report, translating complex analysis into a clear, compelling narrative designed for digital distribution.

The result

Together, the campaigns created a cohesive, confident presence for ISS STOXX ESG across digital and motion channels. The work helped:

• Strengthen brand authority in a competitive ESG landscape

• Make complex ESG themes more immediate and understandable

Support product and insight promotion with clarity and impact

Establish a repeatable creative framework for future campaigns

For Neon, the project demonstrates our ability to partner with global financial and data-driven organisations — combining strategic thinking, sharp copy and disciplined design to make complex ideas resonate.
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