Moody's ESG Solutions
Moody’s ESG Solutions ‘Comprehensive’ campaign
A campaign ad animations for Neon’s project for Moody’s ESG.
Having developed a powerfully distinctive positioning for our long-time client Moody’s new expanded ESG offering, we embarked on the creative execution phase of this process with the clearest possible sense of what our work needed to achieve.
We hope you enjoyed these animations, click here to see the full extent of the project.
“Dana expertly distilled a complex brief into a clever, multi-dimensional campaign that really stands out, perfectly showcasing the comprehensive nature of our capabilities. The powerful single word headlines and stunning imagery immediately draws you in, with the factoid providing a brilliant pay-off that beautifully links to the service Moody’s ESG Solutions is able to provide. Not only has this campaign gained real traction both internally and externally, but it has the legs to go on and on. We can’t thank the team at Neon enough.”
VP, Marketing & Engagement, Moody’s ESG Solutions [/collapse_panel]
Financial Services Forum,
Awards for Marketing
Most Effective Campaign for
a Green Product
Digital & Print ads