Nabarro LLP
'Welcome Wall'
Wonder-wall. (Well, a very attractive wall, anyway.)
Neon partnered with Nabarro LLP, one of London’s leading law firms, to create the “Welcome Wall” — a 25-foot typographic installation that transformed the firm’s new headquarters into a living expression of its Clarity Matters brand.
Designed in Nabarro’s signature black-and-white style, the wall became a striking focal point for staff and visitors alike, setting the tone for a vibrant, ever-evolving “Wonder-Wall” series that brought the brand’s creativity and character to life within the workspace.
For the full case study, click here…
When Nabarro, our long-term law firm client, recently moved to prestigious new premises, we saw a once-in-a-lifetime opportunity to create a totally branded environment.
We developed a scheme for the entire building, but one particularly lovely feature was the 25 foot wall in the canteen and break-out area. Our idea: to use it, in keeping with the black and white brand identity, like a giant pub blackboard – with regularly changing displays.
Our starter-for-ten was a stunning typographic treatment, welcoming the firm’s people to their new home with a blizzard of fascinating facts about the building and its fit-out.
And there are more fun treatments in the pipeline, including illustrated city cameos locating all Nabarro’s global alliance partners, and a gigantic word-search puzzle, on which employees will be invited to circle words, as they discover them.
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Kind words…
“Dana from Neon lives and breathes our brand. He is intuitive, creative and pragmatic – in essence all we could wish for from a strategically and brand minded creative who has exceptional craft skills and full of ideas. Read More…
ALEX BELLINGER
Head of Communications
Nabarro LLP
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LAW
Branded environment
PROJECT SUMMARY
Concept
Art direction
Nabarro LLP. 125 London Wall, canteen wall typographic 'Welcome Wall' with original sketch.
Nabarro LLP. 125 London Wall, canteen wall typographic 'Welcome Wall'.
Nabarro LLP. 125 London Wall, canteen wall typographic 'Welcome Wall' finished details.
Nabarro LLP. 125 London Wall, canteen wall typographic 'Welcome Wall' time lapse hand rendering highlights.
Nabarro LLP. 125 London Wall, canteen wall typographic 'Welcome Wall' – hand rendering highlights.
