Action for Children
National Children's Hour
‘When the big hand reaches for the little hand.’
Leading UK charity Action for Children were to launch a new campaign aimed raising awareness of the huge value to children of having a least an hour a day of play and interaction with their parents or guardians. Read More…
To add a further emotive element, we combined the mark with a warm and playful line, ‘When the big hand reaches for the little hand’ – underlining the importance of the connection between parent and child.
The wood print styling of the type subtly reflects the hands-on nature of children’s play activities, as well as making the mark feel less corporate. Action for Children loved the new mark, which has done a highly effective job of branding the campaign, across a wide range of communicaitons, including TV and social media.
We also created the National Children’s Hour campaign ‘activity book’, with each activity brought to life with beautiful illustrations made from objects and materials found around the home.
To find out more about this great campaign – as well as lots of activity ideas for your hour – visit Action for Children’s website, click here.
(Our other projects for Action for Children include: I’m An Activist for Action Children, It Starts with hello, An hour for Good, Swap n’ Shop to name but a few.)
(Read Less...)
Kind words…
“Action for Children appointed Neon to create a powerful creative idea and identity for National Children’s Hour. Neon delivered this in spades, presenting us with a campaign where early signs indicate that the public will be active and enthusiastic participants. Read More…
SHEONA MICHIE
Head of Brand and Marketing
Action for Children
(Read Less...)
To find out more: [email protected] or call +44 (0)20 3289 1733 Share this: Email, LinkedIn, Twitter, Facebook, Download PDF, follow us on Instagram or view our animations and movies on Vimeo
CHARITY
Campaign
PROJECT SUMMARY
Art direction
Brand guardian
Campaign strapline
Campaign brand mark
Advertising
Promotional posters
Literature
Bespoke illustration
Digital
Events
National Children's Hour campaign brand mark.

National Children's Hour 'When the big Hand reaches for the little hand' animation.
National Children's Hour campaign activity book.


National Children's Hour campaign and activity book promoted on Sky News.
National Children's Hour campaign activity kit.

National Children's Hour Facebook pages.

National Children's Hour website pages.
National Children's Hour campaign activity book illustration details.
National Children's Hour campaign pledge poster and event reportage.
National Children's Hour campaign brand mark.
