Bignor Park Estate
Branding & website

Overview

Nestled in the heart of West Sussex, Bignor Park Estate is a historic private estate renowned for its elegance, gardens and idyllic setting for weddings and events.

While the estate had built a strong reputation as a premium wedding venue, its website no longer reflected the scale, romance or quality of the experience on offer. Effectively operating as a single-page site, the previous website lacked structure, visibility and clarity — failing to showcase the full range of venues, gardens and commercial opportunities across the estate.

Neon was appointed to reimagine the website as a premium digital showcase — one that could inspire couples, support enquiries and reflect the estate’s heritage, stewardship and long-term sustainability.

Why Neon

Neon was selected following a recommendation from our rebrand work for Corney & Barrow, where we helped reposition a heritage brand through strategic storytelling and design. Our experience delivering brand-led websites for premium destinations and organisations across West Sussex further demonstrated our ability to balance heritage, commercial objectives and modern digital performance.

This combination of recommendation, local insight and proven expertise in UX, SEO and visual storytelling positioned Neon as a trusted partner to help Bignor Park present its estate with clarity, romance and confidence — and to transform its website into a meaningful driver of wedding enquiries and broader estate activity.

The challenge

The existing website presented several key challenges:

• A largely one-page structure with limited navigation

• Poor mobile responsiveness and weak SEO performance

• Little sense of hierarchy across weddings, gardens and estate offerings

• Underused photography and video assets

• Minimal calls to action and enquiry reassurance

• No clear journey from inspiration to booking

Critically, the site did not sell the magic of Bignor Park — nor did it help users easily understand how the estate could be used for weddings, visits, filming, events or hire.

Our approach

1. Defining a clear site structure

Neon began by designing a clear, logical site map that reflected Bignor Park’s multiple audiences — with weddings positioned as the primary commercial focus. This structure was designed to support both intuitive user journeys and long-term SEO performance, with dedicated landing pages for key offerings and clear data tracking opportunities.

2. Designing for romance, heritage and impact

We reimagined the site as a highly visual experience, using photography and video collected over many years but previously underutilised. This content now immerses visitors in the atmosphere of the estate — from the South Lawn and Croquet Lawn to the Greek Loggia and surrounding gardens — helping couples imagine their day at Bignor Park.

3. Brand-led visual refinement

To restore a sense of premium provenance, we recommended adopting a distinctive brand colour taken directly from the exterior of the main house. This was paired with an elegant illustrated line drawing of the property and a refined typographic system, creating a memorable, ownable visual identity without compromising the estate’s understated character.

4. UX, SEO and conversion thinking

Clear calls to action and testimonial snippets were introduced throughout the site to build reassurance and encourage enquiries. Resource-led content — including FAQs, recommended suppliers, places to stay and wedding planning guidance — supports decision-making while strengthening SEO and search visibility.

5. Revealing the full estate

Beyond weddings, Neon helped surface Bignor Park’s wider commercial and cultural offering. Dedicated sections now clearly communicate opportunities for garden visits, lettings, filming and photoshoots, corporate and community events, alongside the estate’s history, conservation ethos and stewardship of the surrounding countryside.

The result

The new Bignor Park website is a refined, immersive digital showcase that truly reflects the scale, beauty and ambition of the estate. With a clear structure, stronger storytelling and improved SEO foundations, the site now supports increased engagement, higher-quality wedding enquiries and broader commercial visibility.

Most importantly, it enables Bignor Park to confidently present a much-loved family home — while supporting the commercial activity that funds its ongoing maintenance, conservation and future sustainability.

Neon’s other branding projects in West Sussex include brand identities for Chichester based online retailer Rinkit, plus community based initiatives Love Arundel and the Arundel Bee Project, as well as for Akin Arundel’s creative collective, The Castle Cinema and Lidgett Search genealogy.
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Dana was such a pleasure to work with – impressively talented, endlessly patient, intricate attention to detail and great fun to have around.”

NED MERSEY
Bignor Park
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