Our first task was to create a thorough and easily navigable site map, to help give a sense of order to the site and its multiple audiences – with emphasis on being a wedding a premium wedding venue.

This structure was also designed to help with trackable data and SEO throughout the site, as well as aid promotion of key offerings and pages in digital advertising.

We then set about designing the site to help return a sense of premium and provenance to Bignor Park as a significant estate and as an incredible venue and setting for weddings and civil partnerships, from its South Lawn, to the beautiful and intimate Greek Loggia as well as its Croquet Lawn.

We also made the site far more visual, using photography and video content that had been collected over the years, but had never utilised properly on the website, helping to showcase and immerse website visitors into the magic and the romance of Bignor Park.

It was also crucial to add clear call to actions and amazing testimonials snippets throughout the site, to help raise the engagement and enquires from the site.

We also advised to add areas of resources for those looking to hire Bignor Park as a wedding venue, from FAQs, to wedding suppliers, places to stay and wedding planning as well as a blog that showcased all the news and press snippets.

In regard to the Estate we helped make more clear and reveal more information about other offerings including, the gardens, lettings and studio hire and also being a fantastic location for filming and photoshoots as well as a venue for corporate and community events. We also helped showcase the Estate’s significant history and conservation ethos.

To help further brand the site we recommended adopting a memorable brand colour, taken from the unique exterior colour of the main house, as well as creating a elegant logotype to sit under an elegant line illustration of the house.

The results?

A resplendent website that now truly visually reflected such a magnificent and premium venue, that now offered huge amount of insight and information to prospective wedding couples as well as visitors and other commercial audiences. The new websites structure, call to actions and reassurance details also helped increase the number of enquiries and improve search results, in regard to wedding venues within West Sussex.

And of course a very happy client in Ned Mersey, in showcasing his family home and estate in all its splendour, plus helping support its commercial activities that fund the on-going maintenance and conservation of the Estate, as well as its stewardship of the surrounding countryside.

Neon’s other branding projects in West Sussex include brand identities for Chichester based online retailer Rinkit, plus community based initiatives Love Arundel and the Arundel Bee Project, as well as for Akin Arundel’s creative collective, The Castle Cinema and Lidgett Search genealogy.
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Dana was such a pleasure to work with – impressively talented, endlessly patient, intricate attention to detail and great fun to have around.”

NED MERSEY
Bignor Park
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