Corney & Barrow
Brand identity

Premium & exclusive.

Corney & Barrow, one of Britain’s oldest and most respected independent wine merchants, asked Neon Brand Consultancy to refresh their brand identity — retaining their distinguished heritage while projecting a more contemporary and confident presence.

Our goal was to balance tradition and modernity: to craft an identity that would feel timeless yet forward-looking, and effortlessly premium across print and digital touchpoints.

We began by redrawing the entire wordmark, sculpting bespoke letterforms that married heritage with refinement. The old single-line configuration was replaced by a more integrated stacked structure, with the two Royal Warrants moved to the left for better balance and digital usability.

A newly designed ampersand became a signature visual device, symbolising partnership and quality while providing a graphic accent across communications. The refreshed identity now carries through literature, vehicles, and online platforms — reaffirming Corney & Barrow’s position as a benchmark of excellence and exclusivity within the global wine trade.

Kind words…

“Dana and Neon, came to us at Corney & Barrow with high recommendations from some very senior people in the industry. Read More…

Having decided to modernise our logo, refine our colour palette, change fonts and photographic style, Dana explained the process and shared his initial ideas; these stretched from the ‘slight refinement’ to the ‘total change’, in order to understand our level of engagement.

His attention to detail and the steps that he had gone through to make his initial recommendations really helped to cement our trust in him as an expert. With each stage, he refined the individual elements, always proposing a selection for us to choose from and enabling us to move forward with the project very quickly.

Not only are we extremely delighted with the outcome of the Corney & Barrow re-branding, but having someone so personable, talented and accessible to work with has made the entire process a pleasure and exciting.”

ADAM BRETT-SMITH
Managing Director
Corney & Barrow
(Read Less...)

Corney & Barrow brand language.