Real Estate.
Why go round the houses?

At Neon, we bring clarity and creativity to every corner of the real estate world — from launching an innovative development in Bulgaria to refining campaigns for global consultancies like Knight Frank.

Our real estate branding and property marketing work helps developments, destinations, and agencies stand out, sell better, and build lasting reputation.

By Dana Robertson Creative Director and Founder of Neon. Neon were commissioned to help name, position and create a brand identity for a significant new development in Bulgaria’s coastal city of Varna. The aim was to provide a significant step up in the quality of design build in Varna whilst also building for a community.The name reflected the desire to create both a vibrant and unified community, marking the development out as something contemporary and different. The brand identity and proposition were based around the notion of ‘bringing colour to life’. This was reflected in the visual style with washes of water colour over laid on rich black and white photography, bringing a sense of energy and humanism to the project.Brand idea: Bringing a splash of colour to Varna. Inspired by the word Vazrazhdane — the district where the development is situated and which means 'renaissance' — the brand idea is Revival. This reflects the re-birth of Bulgaria as well as the qualities associated with living and working at 1Varna: the focus on individual needs; the restoration of physical and mental well-being; and an environment that is easy, liberating, restorative and inspiring. Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

1Varna
Naming, brand positioning & identity