Brand launches and activation.
From big bang to softly softly.

From big bang to softly-softly, Neon helps brands make powerful first impressions.
Whether launching a new brand, product, or service, we craft brand activation campaigns that create excitement, drive engagement, and build lasting awareness.

For clients big or small, we bring creativity, strategy, and flawless execution together — ensuring every launch lands with impact and meaning.

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Action for Children
National Children's Hour

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD
Mix Creatively

By Dana Robertson Creative Director and Founder of Neon. Neon were commissioned to help name, position and create a brand identity for a significant new development in Bulgaria’s coastal city of Varna. The aim was to provide a significant step up in the quality of design build in Varna whilst also building for a community.The name reflected the desire to create both a vibrant and unified community, marking the development out as something contemporary and different. The brand identity and proposition were based around the notion of ‘bringing colour to life’. This was reflected in the visual style with washes of water colour over laid on rich black and white photography, bringing a sense of energy and humanism to the project.Brand idea: Bringing a splash of colour to Varna. Inspired by the word Vazrazhdane — the district where the development is situated and which means 'renaissance' — the brand idea is Revival. This reflects the re-birth of Bulgaria as well as the qualities associated with living and working at 1Varna: the focus on individual needs; the restoration of physical and mental well-being; and an environment that is easy, liberating, restorative and inspiring. Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

1Varna
Naming, brand positioning & identity

By Dana Robertson Creative Director and Founder of Neon. Nabarro Clarity Matters Typographic Conundrums – Blind Eye – Broken Contract poster/advert. Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical conundrums we produced for long time client Nabarro LLP, all intended to bring to life the firm’s well established brand promise, Clarity matters. The concept was originally devised to appear on display screens in the firm’s new offices. But it quickly became clear that fine legal minds were enjoying the challenge of decoding our hidden messages. At which point, the argument for running the Nabarro Clarity Matters Typographic Conundrums as an ad campaign in the trade press became - well, an open and shut case. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
'Clarity Matters' typographic conundrums

By Dana Robertson Creative Director and Founder of Neon. Quite Early One Morning I Saw The Light brand mark example – demonstrating the breath of the language idea of adding relevant and witty copy to the company name. Part of the naming and identity project for Quite Early One Morning – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Quite Early One Morning
Naming & brand identity

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers exhibition stand. Helping young talent get noticed. For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents. With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit. We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
New Designers exhibition stand

By Dana Robertson Creative Director and Founder of Neon. Launching the

The Global Teacher Prize
Brand identity

By Dana Robertson Creative Director and Founder of Neon. Kantar Worldpanel posters and adverts 4 of 4. Kantar Worldpanel’s Entertainment division briefed us to create a promotional campaign that would communicate a complex offer to the film production and film distribution industries. As the platforms used by audiences to access films continue to change and multiply, it’s increasingly important for the industry to keep on top of consumers’ attitudes and behaviour. Worldpanel can track the entire release cycle of every new film, and the platforms it is watched on — from cinema, VoD, or set-top box to Blu-ray and DVD — enabling film producers and distributors to increase their profits through better platform and promotional targeting. Conceived within the existing Worldpanel corporate style, our solution was a print and online ad campaign based on witty juxtapositions of famous film titles with the names of all the latest viewing platforms... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Kantar Worldpanel
Entertainment division
campaign