Tag Archive: Campaign
The value of being restless.
There’s a certain expectation that comes with this job. To think deeply. To guide or create serious brands and meaningful campaigns. To apply insight, craft and experience in a way that delivers something commercially effective and memorable. That’s the baseline. That’s what we’re commissioned to do – and we’re fine with that. But behind all […]
The gift of being present.
Being present. It sounds obvious, doesn’t it? But in a fast-moving, increasingly automated world, with constant time pressures bearing down on all of us, it’s something we have to actively work at. And in creative work, it matters more than ever. Because being present isn’t just about care. It’s about making sure the right problem […]
Uncomfortable. Truths.
Really good work rarely comes from a place of comfort. In the creative world, we often talk about alignment. Getting everyone on the same page, smoothing edges, removing friction. It sounds like progress. But the best results rarely come from harmony alone. They come from tension. The good kind. Built on honesty, respect and the […]
Time. And time again.
The value of time. In the creative world everything seems to be getting faster. Faster tools. Faster expectations. Faster decisions. And we are all good with that. That acceleration is good for business. But one thing has not changed. Great ideas, conceiving them, nurturing them and developing them, still take time. When discussing new projects […]
Variety in creative work isn’t just interesting. It adds real value.
The value of variety. One of the pleasures of working in branding and design is the wide range of challenges that come across our desk. Over time, that variety proves valuable not just for us, but for the brands we work with too. It does more than keep things interesting. It becomes a genuine creative […]
Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.
It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]
Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.
Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]
Neon commissioned by Moody’s
Neon are delighted to have been commissioned by Moody’s for a brand project, which has come via a recommendation from our work for the law firm CMS earlier this year. – If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d be absolutely delighted to hear from […]
“Hello, Glastonbury! Are you ready to GIVE?”
Action for Children’s ‘I’m an Activist for Action for Children’ campaign launches on the big screens at Glastonbury today, with campaign idea and promotional film by Neon with a little help from our good animator friends Scriberia. It is a little project that we hope does a lot of good for Action for Children and the disadvantaged […]