Tag Archive: brand campaign
The value of a great brief?
It’s hard to exaggerate the importance of a good creative brief. Quite simply, it’s what inspires and enables creative people to produce their best work, and deliver the best results. A good brief helps shape everything that follows. The initial thinking. The overall direction. Even fine details of execution. Good briefs can often be a […]
The value of joy. Or perhaps J.O.Y.?
Joy. It rarely appears in a branding brief. But it plays a part in almost all the most successful projects. True, on the surface branding and campaign conversations tend to focus on serious things: data, strategy, performance and objectives. But bubbling away just below that, if you’re lucky, there can be something less formal, less […]
The curious value of curiosity. The value of “Ooh… look over there…”
Why human curiosity counts for more than ever, creatively and strategically. Creativity and curiosity have always gone hand in hand. In our branding and design work at Neon, curiosity takes different forms. Sometimes it can be structured and methodical, the leave-no-stone-unturned research that helps us gain an in-depth understanding of organisations, audiences and markets. At […]
Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.
Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]