Category Archive: Branding
The Arundel Bee Project still buzzing…
Lovely to see on walk back home from London that the Arundel Bee Project is still going strong – a charming little pro bono project Neon completed a while back. The projects purpose is to help raise awareness of the benefits of a thriving bee community, support bee keepers and champion bee friendly planting initiatives […]
Bespoke Britain premium tour company branded by Neon.
Having just recommended them to a client visiting from the USA, we thought it was the perfect time to share our brand and website project for Bespoke Britain Tours — a one-stop-shop for beautifully put-together, meticulously planned tour packages and unique experiences across the UK, but especially in London. The project came about through a […]
Neon commissioned by Kantar.
Neon have been commissioned by Kantar to revitalise and refresh Kantar’s visual style to help with global nuance and help support ‘signature Kantar insights’. This continues or longstanding relationship with Kantar, with projects including helping Kantar brand and bring to life its CX+ offering – see full case study here. (Our solution was based around […]
Neon rebrands Argonon.
We recently had some great feedback on a pitch for our work for the production company Argonon (which helped us win the pitch) but it reminded us that we had not popped this rebrand of Argonon on to our journal, so here it is… As an award winning independent international media group encompassing nine production […]
When is a No 1 not a No 1?
Following the success of our campaign for Moody’s CreditView, the client asked us to help promote their Asia-Pacific (APAC) team as the leading player in the region – with a specific objective of targeting the main financial centres in Australia, Shanghai and Singapore. To find out more about this project please see the full case […]
Neon creates identity and website for Lidgett Search genealogy.
A lovely little project for a good friend of Neon. Neon were contacted by our good friend Oliver Hartley to help him create a brand identity and website for his new genealogy venture a Lidgett Search. Oliver was a former Finance Director of Corney & Barrow wine merchants and had also been a member of the […]
Neon create a new website for Bignor Park Estate, West Sussex.
Through a connection from our work rebranding wine merchants Corney & Barrow and also creating their House range of wines labelling, Neon were approached to create the new website for the Bignor Park Estate in the heart of West Sussex. It was a fantastic project working with Ned Mersey, helping to showcase his family home […]
We forgot to mention… that we won an award for our work for Moody’s ESG!
Hey, a big congrats to Moody’s ESG Solutions’s team for winning the Most Effective Campaign for a Green Product at the Financial Services Forum, Awards for Marketing Effectiveness 2022 with it’s Comprehensive Coverage campaign created by Neon. You can see our ‘Comprehensive’ campaign the work here. This followed on from the strategic positioning job that […]
All our animations and shorts brand films are now all in one place!
We’ve realised lately that we done a fair few animations, animated logos, explainer videos and short brand and recruitment films over the years – but they’ve been hidden away amoungst all our bigger brand and advertising case studies. So we have also pulled them out and into a new section on Neon’s website under: ‘Just […]
Branding in West Sussex. Neon has moved offices from London to Chichester in West Sussex.
Things never stand still and Neon is no exception. We have moved offices from our spot in Alfred Place just off Tottenham Court Road in London to the Corn Exchange in Baffins Lane, Chichester in West Sussex. It’s a move that has made sense in terms of quality of life in living nearer to our […]
Simple but hilariously effective creative use of a little bit of cardboard…
A bit of fun / I love simple ideas… Hmmm, history seems to repeat itself for me in regard to being a boxed toy… Love this simple but hilariously effective creative use of a little bit of cardboard, promo-ing the new Barbie film. …I also loved being immortalised as another action figure as part of […]
A great read by James Burstall our client at Argonon.
I’ve been meaning to drop a post about this book for a little while, ‘The Flexible Method’ a quick and very useful read by James Burstall CEO of the Argonon group (a multi award-winning independent global production group – click here to see our rebranding work for Argonon). It is refreshingly candid, super insightful and with […]
07 – Brands that really speak to you…
Branding is all about communication – and linking brand ID to copy can smartly solve all manner of brand and communication issues as well as super charge brand awareness. For example, Corner & Barrow were struggling to communicate their experience and knowledge – and had a brand ID that was dusty in feel and impractical […]
06 – When not being clear is clearly the answer…
Thought we’d throw in a little “Throw back Thursday” project that we used this week as part of a pitch… ‘Clarity Matters’ typographic conundrums… Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical […]
05 – Beautiful brand marks big and small…
Branding has so many constituent parts… We love the cerebral challenge of brand strategy, positioning, experience, tone of voice etc. But we also love the challenge of creating the humble brand mark, which can communicate so much… We’ve all read and loved ‘No Logo’, equally we’ve also read ‘Yes Logo’ which champions brand icons. Over […]
04 – When the problem is about many things, lots can be the solution…
04 – When the problem is about lots of things, lots of things can be the solution… Many aspects of branding, marketing and campaign work is all about distilling down and finding that single aspect or story to focus on – and then having an idea to bring it to life. However, sometimes when the […]
02 – Collaborate to elevate a project…
02 – Collaborate to elevate a project We feel collaboration is an essential ingredient to elevating work and an enjoyable project experience – both with our clients and when working others to bring our ideas to life. Over the past 15 years we’ve collaborated with all manner of people on all manner of projects, from […]
01 – When details matter, geek out on them…
There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]
Neon nominated for The b2b Marketing Awards 2019 in Best Product Launch Campaign category.
Hot of the heels of our nomination in The Drum b2b marketing awards we have just been informed that we are nominated finalists in The b2b Marketing Awards 2019, for our Moody’s CreditView campaign. (click here to see full case study). Our work has again been made a finalist in the ‘Best Product Launch Campaign’. […]
Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.
It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]