Category Archive: Founder & Creative Director on Neon
Time. And time again.
The value of time. In the creative world everything seems to be getting faster. Faster tools. Faster expectations. Faster decisions. And we are all good with that. That acceleration is good for business. But one thing has not changed. Great ideas, conceiving them, nurturing them and developing them, still take time. When discussing new projects […]
The value of joy. Or perhaps J.O.Y.?
Joy. It rarely appears in a branding brief. But it plays a part in almost all the most successful projects. True, on the surface branding and campaign conversations tend to focus on serious things: data, strategy, performance and objectives. But bubbling away just below that, if you’re lucky, there can be something less formal, less […]
The curious value of curiosity. The value of “Ooh… look over there…”
Why human curiosity counts for more than ever, creatively and strategically. Creativity and curiosity have always gone hand in hand. In our branding and design work at Neon, curiosity takes different forms. Sometimes it can be structured and methodical, the leave-no-stone-unturned research that helps us gain an in-depth understanding of organisations, audiences and markets. At […]