Packaging.

We find packaging design a real joy — from a new range of esports energy drinks to fine wines for one of the UK’s leading independent merchants, and gorgeous presentation packs for makers of exquisite jewellery.

Here are a few of our perfect packages — each crafted to capture attention, express personality, and add tangible value to the brand inside.

By Dana Robertson Creative Director and Founder of Neon. Enjoy & Explore. A sample of the visual language using the ampersand from Corney & Barrow's new brand mark – forming part of the Brand identity refresh project, designed to help position Corney & Barrow as the leading UK and international premium independent Wine Merchants. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Corney & Barrow
Brand identity

E-Sports Nutrition
Promotional campaigns

E-Sports Nutrition
Brand creation

ESN packaging ELX Energy drink and IGF (In Game Food) mealsackaging

E-Sports Nutrition
Packaging

Seasick Steve on set of Blues in mono photoshoot

Seasick Steve
Video & album artwork

By Dana Robertson Creative Director and Founder of Neon. The Bench café brand identity, signage. As part of Neon's wider involvement in this ground-breaking development, we were asked to name and create the brand identity for The Goldsmiths’ Centre’s new café. The aim was to provide a friendly and inspiring environment in which members of the silversmithing trade, patrons, partners and the visiting public could relax and rub shoulders, helping to forge a flourishing creative community. The name we came up with — The Bench — was a reference to both heritage (the silversmith’s classic workbench) and the informal ambience of the café itself. The Bench café brand identity also celebrated silversmithing heritage, replacing cutlery with classic silversmithing tools – selected from world renowned silversmith Grant MacDonald’s studio. The Bench café brand identity was rolled out on signage, uniforms, crockery, literature, and environmental graphics. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Bench café
Naming & identity

Branding by Neon - Rebels & Renegades self promotion beer cans six pack line up for photographer Neil Stewart designed by Dana Robertson

Photographer Neil Stewart's
Rebels & Renegades

By Dana Robertson Creative Director and Founder of Neon. Natalia Schroder is an up and coming jewellery designer, whose work has appeared in Vogue and other heavyweight fashion publications. Natalia approached Neon on recommendation to create her new brand identity that would make a elegant impact in the luxury goods market. We elegantly combined Natalia’s initials into a unique monogram, designed to work at a very small sizes, so that it could be used as her ‘maker’s mark’ alongside the hallmarks stamped into her jewellery. The detailing from the monogram carried through onto the refined but strong logotype typography. The colour palette, we used a simple yet sophisticated black and white, with a graphic stripe detail, taken from the feel of the monogram, to be used in packaging, ribbons, tissue wraps and end-paper detailing. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Natalia Schroder
Brand identity

Branding and packaging by Neon - designed by Dana Robertson - for Corney & Barrow - Corney & Barrow House Range - detail of four red wine label designs

Corney & Barrow
House Range

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary