National Children's Hour
Campaign mark animation
A campaign mark animation for Neon’s campaign project for Action for Children’s ‘National Children’s Hour‘.
Leading UK charity Action for Children were to launch a new campaign aimed raising awareness of the huge value to children of having a least an hour a day of play and interaction with their parents or guardians. They needed an identity to promote the campaign, and to really strike a chord with parents and guardians about the importance of this hour to children. Our approach was to create a typographic mark, incorporating a clock face that indicated the one hour a day – with the hands subtly suggesting a grown-up with a small child, peeking out from behind.
We hope you enjoyed this animation, click here to see the full extent of the project.
“Action for Children appointed Neon to create a powerful creative idea and identity for National Children’s Hour. Neon delivered this in spades, presenting us with a campaign where early signs indicate that the public will be active and enthusiastic participants. Working with Neon, you can expect strategic thinking combined with beautifully crafted creativity to bring a vision to life. As Head of Brand and Marketing, I not only appreciate the single-mindedness of their approach and attention to detail, but also the easy working relationship and genuine partnership they bring to the table.”
Head of Brand and Marketing
Action for Children
Campaign brand mark