Venues and Destinations.
Places people prefer.

At Neon, we help venues and destinations attract more visitors through distinctive branding, design, and marketing campaigns that bring each place’s story to life.

From cafés and wedding venues to centres of excellence and historic towns, our work in venue and destination branding helps places connect with audiences and stand out for all the right reasons.

Bignor Park West Sussex website designed Neon branding consultancy2

Bignor Park Estate
Branding & website

Love Arundel logo designed by Neon, Arundel castle feature image

Love Arundel
Branding

Branding by Neon Castle Cinema logo feature image designed by Dana Robertson

The Castle Cinema
West Sussex pop-up cinema

Bespoke Britain tours logo design by Neon over an image of stone circles at dawn

Bespoke Britain
Curated experiences with a premium edge

By Dana Robertson Creative Director and Founder of Neon. The Bench café brand identity, signage. As part of Neon's wider involvement in this ground-breaking development, we were asked to name and create the brand identity for The Goldsmiths’ Centre’s new café. The aim was to provide a friendly and inspiring environment in which members of the silversmithing trade, patrons, partners and the visiting public could relax and rub shoulders, helping to forge a flourishing creative community. The name we came up with — The Bench — was a reference to both heritage (the silversmith’s classic workbench) and the informal ambience of the café itself. The Bench café brand identity also celebrated silversmithing heritage, replacing cutlery with classic silversmithing tools – selected from world renowned silversmith Grant MacDonald’s studio. The Bench café brand identity was rolled out on signage, uniforms, crockery, literature, and environmental graphics. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Bench café
Naming & identity

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Centre Creativity Craftsmanship Community workshop reportage 'bench from above'. The Goldsmiths' Centre, Creativity, Craftsmanship, Community. Three words encapsulate the values of The Goldsmiths’ Centre. Creativity encompasses Centre’s commitment to encouraging and inspiring creativity in the design and making of beautiful objects. Craftsmanship refers to the Centre’s important role as a repository of knowledge, building on centuries of experience. Community expresses an important aspiration of the Centre; to create a centre of excellence, a hub where like-minded people and businesses come together to share ideas, collaborate and build relationships, and to become a place of inspiration. These values are married with a brand identity which reflects the Centre’s heritage, with the use of a monochromatic coat of arms of The Goldsmiths’ Company. A strong yellow - the common heraldic substitution for gold – helps create a vibrant, contemporary look and feel, positioning the Centre as a new future-facing organisation, distinctly separate from the more traditional Goldsmiths’ Company. The yellow appears as a crafted information plate on all materials – helping to clearly state the purpose of each piece of comms with the main headline elegantly stencilled into the plate. The new identity was rolled out across all manner of media, including literature, signage and website. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Centre
Brand positioning & identity

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers exhibition stand. Helping young talent get noticed. For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents. With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit. We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
New Designers exhibition stand