Author: Dana Robertson

Happy Hour – Action for Children’s National Children’s Hour campaign by Neon.
With a campaign mark, tagline ‘When the big hand reaches for the little hand’ and all manner of fun materials created by Neon, Action for Children are kicking off this years National Children’s Hour, using the extra hour now that the clocks have gone back, where families can unplug and play – to build dens, […]

Neon invited to comment in Design Week – how to kickstart a new design project?
Design Week asked 5 designers what’s the first thing that they do when they’re faced with a new project. Obviously this was an opportunity to sound overly worthy and all buttoned down, but we thought being candid would give a better insight (as it has served us well). Here’s our snippet in the pic above […]

Neon invited to comment in Design Week – what makes a brand successful?
According to a report from Interbrand released last week, Apple, Google and Coca-Cola are the “best global brands” of 2015 – but what really makes a brand successful? Design Week asked designers what brands they think are doing things right. Here’s our snippet in the pic above and text below… “We live in a world […]

Gold rush – insights into Lizzy Yarnold’s success by UK Sport.
Over the past few years Lizzy Yarnold has been Great Britain’s golden girl in the Skeleton at the Olympics, the Skeleton World Cup and Skeleton World Championships. Neon’s long term client UK Sport asked us to help them put together a printed record and digital presentation to be distributed within UK Sport, to dynamically showcase the […]

Neon invited to comment in Design Week – lightbulb moments.
Design Week asked 6 designers about their favourite designers about the lightbulb moments which they are most proud of. Here’s our snippet in the pic above and text below… “Hmm, it’s easy to sound self-satisfied here – and let’s face it, everything could be better. It depends on perspective. One favourite was a complex M&A […]

Neon invited to comment in Design Week – projects that never made it to reality.
Last week (17th July 2015) the Japanese government decided to scrap its design for the 2020 Tokyo Olympic and Paralympic stadium and start over. Design Week asked 6 designers about their favourite and most painstaking projects that never made it to reality. Thankfully we’ve had very few projects that have ‘got away’ but here’s our […]

The creative brief.
The importance of the creative brief, for both the client and the creative, is vital in any collaboration to help achieve the desired goal. Of equal importance is the understanding that any creative brief should not be viewed as a box ticking exercise, but rather as a springboard for the creative leap, to access the […]

Remembering to look up.
Sometimes, in our busy world, we need to remind ourselves to look up to see some of the amazing and inspirational things around us. On our return from some great meetings with our client Nabarro, a piece of typography jumped out in the sunshine at Blackfriars – we must have passed countless times over the years. So […]

Amazing card board models.
An ‘everyday is awesome’ moment… A visit to an ex-secret space race rocket testing bunker on Isle of Wight above the Needles revealed a little craft gem. Within the bunker all the old equipment had long been removed and destroyed, but someone had recreated the units, chairs and even coats hanging on the pegs in card board based on old […]

Ray Gregory pt. 2.
A little observation from Ray Gregory’s brief visit, so much for turning off for an hour or so…

Ray Gregory.
A brief moment of respite from client projects to catch up with Ray Gregory, my old 3rd year degree tutor from Norwich Art School, who was in town picking up his work from the RCA exhibition. Friend, trusted mentor and absolute legend within the industry – a quick post to say, as ever, thanks for everything […]

Talkin’ ’bout my generation…
A great morning visiting the ever brilliant Generation Press, to see a lovely little job on press for the fastest girl of her generation – all soon to be revealed… If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted […]

A poster post…
We’ve just been informed that all of our poster competition entries for 2015 Graphis, The International Journal of Visual Communication have been awarded ‘in book’ for the Graphis Poster Annual 2016. Our entries included posters for: The Gemmological Association of Great Britain (also known as Gem-A) for their ‘Gem-A in Japan’ exhibition. Nabarro LLP ‘Clarity […]