Tag Archive: Dana Robertson
The value of being restless.
There’s a certain expectation that comes with this job. To think deeply. To guide or create serious brands and meaningful campaigns. To apply insight, craft and experience in a way that delivers something commercially effective and memorable. That’s the baseline. That’s what we’re commissioned to do – and we’re fine with that. But behind all […]
Barcode Fighters: Neon x Bitmap Books Return for Fatal Fury: Garou Densetsu – The Ultimate History
Our collaboration with Bitmap Books continues to evolve, and this time it’s packed with punches, nostalgia, and unmistakable SNK attitude. Following the success of our previous barcode collaborations, we’ve once again teamed up with the brilliant team at Bitmap Books to create bespoke illustrated barcodes for their latest release: Fatal Fury: Garou Densetsu – The […]
The gift of being present.
Being present. It sounds obvious, doesn’t it? But in a fast-moving, increasingly automated world, with constant time pressures bearing down on all of us, it’s something we have to actively work at. And in creative work, it matters more than ever. Because being present isn’t just about care. It’s about making sure the right problem […]
Uncomfortable. Truths.
Really good work rarely comes from a place of comfort. In the creative world, we often talk about alignment. Getting everyone on the same page, smoothing edges, removing friction. It sounds like progress. But the best results rarely come from harmony alone. They come from tension. The good kind. Built on honesty, respect and the […]
What kind of creative are you? Apparently… The Guide.
Most creatives have taken one of these tests at some point. What kind of thinker are you. What type of mind. What box you sit in. Usually, you take the result with a pinch of salt. But occasionally, something comes back that feels… uncomfortably accurate. I tried Adobe’s “What kind of creative are you?” test […]
The value of a great brief?
It’s hard to exaggerate the importance of a good creative brief. Quite simply, it’s what inspires and enables creative people to produce their best work, and deliver the best results. A good brief helps shape everything that follows. The initial thinking. The overall direction. Even fine details of execution. Good briefs can often be a […]
Time. And time again.
The value of time. In the creative world everything seems to be getting faster. Faster tools. Faster expectations. Faster decisions. And we are all good with that. That acceleration is good for business. But one thing has not changed. Great ideas, conceiving them, nurturing them and developing them, still take time. When discussing new projects […]
The value of joy. Or perhaps J.O.Y.?
Joy. It rarely appears in a branding brief. But it plays a part in almost all the most successful projects. True, on the surface branding and campaign conversations tend to focus on serious things: data, strategy, performance and objectives. But bubbling away just below that, if you’re lucky, there can be something less formal, less […]
The curious value of curiosity. The value of “Ooh… look over there…”
Why human curiosity counts for more than ever, creatively and strategically. Creativity and curiosity have always gone hand in hand. In our branding and design work at Neon, curiosity takes different forms. Sometimes it can be structured and methodical, the leave-no-stone-unturned research that helps us gain an in-depth understanding of organisations, audiences and markets. At […]
Variety in creative work isn’t just interesting. It adds real value.
The value of variety. One of the pleasures of working in branding and design is the wide range of challenges that come across our desk. Over time, that variety proves valuable not just for us, but for the brands we work with too. It does more than keep things interesting. It becomes a genuine creative […]
Neon commissioned by CMS.
Neon are delighted to have been commissioned by CMS for brand project to help make CMS support for Women in Business to be an even stronger part of their DNA. This project follows on from our work for the law firm CMS earlier this year. – If you have an upcoming branding/advertising project you’d like […]
Neon invited to comment in Design Week – thoughts on graphic guidelines resource website.
We were kindly invited to comment in Design Week this week, here’s our two penneth: A new website called Adele showcases the design systems of famous brands such as BBC, Audi and Buzzfeed all in one place, as a resource for designers to see how these companies built their websites and visual identities. Creative directors share their […]
Neon invited to comment in Design Week – Designers’ explorations of colour.
We were kindly invited to comment in Design Week this week, here’s our two penneth: Last week, an exhibition at the Design Museum opened exploring Hella Jongerius’ research into the subjectivity of colour. Now, we ask designers to tell us about when they’ve consciously chosen shades to evoke certain emotions. “Colour creates mood, and every project has a particular […]
Ray Gregory pt. 2.
A little observation from Ray Gregory’s brief visit, so much for turning off for an hour or so…
Ray Gregory.
A Catch-Up with an Old Mentor — Ray Gregory A brief moment of respite from client projects offered the perfect chance to catch up with Ray Gregory — my old 3rd-year degree tutor from Norwich Art School — who was in town collecting his work from the RCA exhibition. Friend, trusted mentor and absolute legend […]