The Castle Cinema
West Sussex pop-up cinema

The Castle Cinema, a West Sussex pop-up cinema series hosted at castles, stately homes and gardens, asked Neon Brand Consultancy to create a brand identity that captured the magic of outdoor film experiences — with a touch of cinematic wit.

As they say in film, it’s all in the editing. Neon took inspiration from the classic film strip and quite literally edited a little off the end to create a clever, minimal brand mark that instantly conveyed both the cinematic and heritage aspects of the events.

The identity extended into animated idents for pre- and post-film screenings, creating a cohesive on-screen presence for audiences.

And as every great story deserves a sequel, our success with The Castle Cinema led to another collaboration — naming and branding the startup – Sawhorse Films.

Neon’s other branding projects in West Sussex include brand identities for Chichester based online retailer Rinkit, Bignor Park estate, plus for the community based initiatives Love Arundel and the Arundel Bee Project, as well as for Akin Arundel’s creative collective and Lidgett Search genealogy