Occasional journal.
Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...
Neon commissioned for 2016 Nabarro graduate recruitment campaign.
Neon commissioned for 2016 Nabarro graduate recruitment campaign. Long-term client and leading law firm Nabarro LLP have commissioned Neon to produce their 2016 graduate recruitment campaign. We’re absolutely delighted to be asked back for what will be our fourth campaign for Nabarro – following on from the two most recent award-winning campaigns, “Your future as […]
UK Sport commission Neon for report on Elite and Super Elite athlete development.
Neon commissioned by UK Sport for ‘Great British Medallists’ study. Neon have been asked to help UK Sport bring to life a comprehensive and in-depth study of ‘Great British Medallists’ — a project designed to provide unique insight into the developmental biographies of Elite and Super Elite GB athletes. The findings will be shared across […]
Hand stamp for renown street photographer Matt Stuart.
A super tiny job by Neon, but one completed with much love for good friend and renown street photographer Matt Stuart, who was conducting a limited edition print sale of some of his more famous images – and asked us to help him brand his prints as authentic originals. We obliged by designing a simple […]
‘Silver Speaks’ international exhibition and symposium of contemporary silver, from the Contemporary British Silversmiths, branded by Neon.
‘Silver Speaks’ international exhibition and symposium of contemporary silver, from the Contemporary British Silversmiths — branded by Neon. Neon has created the branding for the forthcoming international exhibition and symposium of contemporary silver, ‘Silver Speaks’, commissioned by Contemporary British Silversmiths. Taking place throughout 2016, Silver Speaks comprises a year-long series of events and exhibitions celebrating […]
Happy Hour – Action for Children’s National Children’s Hour campaign by Neon.
With a campaign mark, tagline ‘When the big hand reaches for the little hand’ and all manner of fun materials created by Neon, Action for Children are kicking off this years National Children’s Hour, using the extra hour now that the clocks have gone back, where families can unplug and play – to build dens, […]
Neon invited to comment in Design Week – how to kickstart a new design project?
Design Week asked 5 designers what’s the first thing that they do when they’re faced with a new project. Obviously this was an opportunity to sound overly worthy and all buttoned down, but we thought being candid would give a better insight (as it has served us well). Here’s our snippet in the pic above […]
Neon invited to comment in Design Week – what makes a brand successful?
Neon in Design Week – What really makes a brand successful? Following Interbrand’s report naming Apple, Google and Coca-Cola as the Best Global Brands of 2015, Design Week asked a panel of creatives what they think truly makes a brand successful — and which brands are getting it right. Here’s our contribution, featured in the […]
Gold rush – insights into Lizzy Yarnold’s success by UK Sport.
Over the past few years Lizzy Yarnold has been Great Britain’s golden girl in the Skeleton at the Olympics, the Skeleton World Cup and Skeleton World Championships. Neon’s long term client UK Sport asked us to help them put together a printed record and digital presentation to be distributed within UK Sport, to dynamically showcase the […]
Neon invited to comment in Design Week – lightbulb moments.
Design Week asked 6 designers about their favourite designers about the lightbulb moments which they are most proud of. Here’s our snippet in the pic above and text below… “Hmm, it’s easy to sound self-satisfied here – and let’s face it, everything could be better. It depends on perspective. One favourite was a complex M&A […]
Neon invited to comment in Design Week – projects that never made it to reality.
Neon in Design Week – The Ones That Got Away When the Japanese government decided to scrap its design for the 2020 Tokyo Olympic and Paralympic Stadium, Design Week asked six designers to share their own favourite projects that never quite made it to reality. Thankfully, we’ve had very few that have ‘got away’ — […]
The creative brief.
The importance of the creative brief, for both the client and the creative, is vital in any collaboration to help achieve the desired goal. Of equal importance is the understanding that any creative brief should not be viewed as a box ticking exercise, but rather as a springboard for the creative leap, to access the […]