We bring order to a brand’s portfolio.

Brand architecture is crucial for clarity, both internally and externally. We provide guidance and and help to police the proliferation of unnecessary sub-brands or offerings. We bring order to brands that have grown and need clarity, or when mergers result in cross-over that needs careful management. Here are a few examples of projects where taking the objective view, while understanding the business goals, enabled us to help clients bring greater order and clarity to their brands…

Argonon logo and orangutan eye - by Neon

Argonon rebrand
The World Watches

Nabarro LLP
Clarity Matters

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company redrawn Coat of Arms, shown using gold foil blocking onto stationery. Highlighting the high quality of detailing applied to each of the elements of the Coat of Arms, all crafted to elegantly interlink with each other – reflecting the new high standard of all Goldsmiths' Company communications outputs, which underpin their new positioning Touchstone. A positioining inspired by the touchstone (an essential tool of the trade for testing alloys) held by the demi-maiden in the Coat of Arms. Part of the new brand identity for The Goldsmiths' Company. The Goldsmiths' Company a Touchstone for the industry. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Brand positioning & identity

Branding by Neon - UK Sport - Performance Pathway Team graphic athlete silhouettes designed by Dana Robertson

UK Sport Performance Pathway Team
Giving Team GB an edge

A wooden table surrounded by indoor plants with a frame on the table showing Rinkits 'it' language

Rinkit rebrand
Delivering everyday happiness

HW Fisher advertising by Neon - Feature image

HW Fisher advertising
Express your talent...

Branding and advertising by Neon - CMS London Law Firm - Law sector branding - Creative Modern Specialist London City Airport advertising designed by Dana Robertson

CMS
Competitive/Muscle/Strengthened

By Dana Robertson Creative Director and Founder of Neon. The Futures Company Signature image by Neon. On January 31 2008, Yankelovich was acquired by WPP and merged with Henley Centre HeadlightVision (an existing WPP group company). Yankelovich was the US’s leading consumer trends and lifestyle research business and Henley Centre Headlight Vision was Europe’s leading consumer trends business, providing global trends intelligence, research and consultancy services. Neon were approached to provide a new brand idea, name and identity for the merged company, along with a brand architecture that could successfully integrate existing sub brands. Inspired by the high ground of serious, grounded yet inspiring future-facing research consulting, the brand idea is Unlocking Futures and the new name is The Futures Company. Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

The Futures Company
Naming, brand positioning & identity

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
The view that counts

Branding by Neon HW Fisher Chartered Accountants girl making triangle with hands Feature image

HW Fisher rebrand
Taking accountancy from dry-and-dusty to dynamic

Branding by Neon Wollens Solicitors Devon, new Wollens brand mark over dune grasses designed by Dana Robertson

Wollens
The law firm that thinks in full colour – but keeps things black & white

By Dana Robertson Creative Director and Founder of Neon. Nabarro brand visual style refresh paper models dragon. They say the solution to any creative brief is right there on the page in front of you. On this occasion, that was literally true. Long time client Nabarro LLP needed a powerful new lead image style for use across all their communications, to help make their brand even more distinctive within the legal sector. We thought long and hard about what the brand stands for - simplicity, clarity of thought, elegant economy of expression; and then we thought about the firm’s goal of always being able, when advising their clients, to sum up the essence of the issue - or the solution - on a single page. And suddenly, that notion of the single page became our inspiration. How could we use it, we wondered, to create a simple, infinitely flexible and unique visual theme that would work within the brand’s black and white style? And as soon as we started folding that piece of paper we knew we were on the right page… Iconic paper models became the cornerstone of the Nabarro brand visual style refresh. And we didn’t just create a few of them, we came up with a veritable plethora - an entire (and on-going) image library of simple, clear and engaging visual metaphors representing different aspects of the firm’s services, expertise and sector focus which would be equally as memorable on-line as they were in print. Of course, that wasn’t the end of the story. To create a whole new visual style for the firm, we also developed a number of other elements, including stylish cut-out imagery, infographics and refreshed typography - and put it all together in a user-friendly new set of guidelines. It was also rolled out through the a printed literature scheme and digital materials including the forms .com website.– Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Brand visual style refresh

By Dana Robertson Creative Director and Founder of Neon. Amec Foster Wheeler brand identity safety helmet. When two become one… Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity. Mergers are never easy, and when two giants in the international engineering and construction industry came together. First came the brand idea: Connected Excellence. And, using that as a springboard, we went on to develop a powerful brand mark. The sense of movement created by our radial device suggests dynamism and growth, while the precision-interlocking of the segments reflects the company's global expertise, and the integrated way in which it's delivered. Stacking the rather long name of the new business made it neater and easier to use. And our lower case logotype conveys a light, contemporary feel - as do the fresh, and distinctively non-macho colours. Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity very much lived up to Connected Excellence by connecting with people across the unified business – an important component of the new identity was a dynamic and engaging visual language, aimed at bringing alive the company's people and processes, in a way that would help to give members of the team a sense of pride in and

Amec Foster Wheeler
Brand identity

Branding by Neon - GEMS Education - GEMS Education logo designed by Dana Robertson being held up by student

GEMS Education
Brand identity

Branding by Neon - Acumin Cyber Security recruitment - robot designed using Acumin logo roundel designed by Dana Robertson

Acumin
Adding a little personality to cyber security recruitment

Branding and packaging by Neon - designed by Dana Robertson - for Corney & Barrow - Corney & Barrow House Range - detail of four red wine label designs

Corney & Barrow
House Range