We bring order to a brand’s portfolio.

Strong brand architecture brings clarity — both internally and externally.
At Neon, we help organisations make sense of complex portfolios, guiding decisions about structure, hierarchy, and focus.

Whether it’s policing the proliferation of sub-brands, rationalising offerings, or managing overlap after a merger, our brand portfolio strategy creates order, coherence, and long-term value.

Here are a few examples where our objective perspective — grounded in business goals — helped clients bring greater clarity and consistency to their brands…