Occasional journal.
Not exactly a blog, and definitely not a forum for our deepest musings on the Philosophy of Branding, this is where we’ll update you – from time to time, and when the mood takes us – on anything noteworthy that’s going on in Neon’s world...
Neon invited to comment in Design Week – how to kickstart a new design project?
Design Week asked 5 designers what’s the first thing that they do when they’re faced with a new project. Obviously this was an opportunity to sound overly worthy and all buttoned down, but we thought being candid would give a better insight (as it has served us well). Here’s our snippet in the pic above […]
Neon invited to comment in Design Week – what makes a brand successful?
Neon in Design Week – What really makes a brand successful? Following Interbrand’s report naming Apple, Google and Coca-Cola as the Best Global Brands of 2015, Design Week asked a panel of creatives what they think truly makes a brand successful — and which brands are getting it right. Here’s our contribution, featured in the […]
Gold rush – insights into Lizzy Yarnold’s success by UK Sport.
Over the past few years Lizzy Yarnold has been Great Britain’s golden girl in the Skeleton at the Olympics, the Skeleton World Cup and Skeleton World Championships. Neon’s long term client UK Sport asked us to help them put together a printed record and digital presentation to be distributed within UK Sport, to dynamically showcase the […]
Neon invited to comment in Design Week – lightbulb moments.
Design Week asked 6 designers about their favourite designers about the lightbulb moments which they are most proud of. Here’s our snippet in the pic above and text below… “Hmm, it’s easy to sound self-satisfied here – and let’s face it, everything could be better. It depends on perspective. One favourite was a complex M&A […]
Neon invited to comment in Design Week – projects that never made it to reality.
Neon in Design Week – The Ones That Got Away When the Japanese government decided to scrap its design for the 2020 Tokyo Olympic and Paralympic Stadium, Design Week asked six designers to share their own favourite projects that never quite made it to reality. Thankfully, we’ve had very few that have ‘got away’ — […]
The creative brief.
The importance of the creative brief, for both the client and the creative, is vital in any collaboration to help achieve the desired goal. Of equal importance is the understanding that any creative brief should not be viewed as a box ticking exercise, but rather as a springboard for the creative leap, to access the […]
Remembering to look up.
Everyday Inspiration — The Beauty of Looking Up Sometimes, in our busy world, we need to remind ourselves to look up — to notice the amazing and inspirational details that surround us every day. On our return from some great meetings with our client Nabarro, a piece of beautiful typography caught our eye in the […]
Amazing card board models.
Everyday is Awesome — The Cardboard Bunker Discovery Every now and then, something small and unexpected stops you in your tracks — an “everyday is awesome” moment. A recent visit to an ex-secret space race rocket testing bunker on the Isle of Wight, perched above The Needles, delivered exactly that. Inside, all the original equipment […]
Ray Gregory pt. 2.
A little observation from Ray Gregory’s brief visit, so much for turning off for an hour or so…
Ray Gregory.
A Catch-Up with an Old Mentor — Ray Gregory A brief moment of respite from client projects offered the perfect chance to catch up with Ray Gregory — my old 3rd-year degree tutor from Norwich Art School — who was in town collecting his work from the RCA exhibition. Friend, trusted mentor and absolute legend […]
Talkin’ ’bout my generation…
On Press at Generation Press A great morning visiting the ever-brilliant Generation Press, to see a lovely little job on press for the fastest girl of her generation — all soon to be revealed… Always a pleasure to see the incredible craft, care and attention to detail that goes into every print project that passes […]
A poster post…
Neon Work Recognised in Graphis Poster Annual 2016 We’re delighted to share that all of our poster competition entries for the 2015 Graphis International Journal of Visual Communication have been awarded ‘In Book’ status for the Graphis Poster Annual 2016. Our winning entries included posters for: The Gemmological Association of Great Britain (also known as […]
Ne-online.
A New Pair of Shoes — The Neon Website Relaunches You know the old saying about how the cobbler’s children always go barefoot? Well, it’s been a bit like that with Neon’s own website. For ages, we’ve been planning to do something about it — but we’ve just been too busy making lovely shoes (metaphorically […]