Motion Idents.

Movement is magic and sound resonates, from small elegant but powerfully memorable animated identities to full explainer animations making the complex simple to understand we relish and love making brands move their audience. Here are a few examples from simple logo animations to minutes worth of making the complex simple…

E-Sports Nutrition
Promotional campaigns

Nabarro LLP
Clarity Matters

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

Argonon logo and orangutan eye - by Neon

Argonon
Brand mark animation

Branding by Neon HW Fisher Chartered Accountants girl making triangle with hands Feature image

HW Fisher rebrand
Brand animation

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - I'm an Activist for Action for Children campaign - final still from animation

Action for Children
'I'm an Activist'
Campaign animation

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Your future as a lawyer.
Leave nothing to chance.
Animations

Branding and advertising by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - signature image

Don't just warm a chair.
Find the perfect seat.
Aminations

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

Action for Children's
An hour for good'
Campaign animation

A wooden table surrounded by indoor plants with a frame on the table showing Rinkits 'it' language

Rinkit
Brand mark
animation

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
Campaign animations

Nabarro LLP Clarity Matters
Videos & Animations

Humpback Whale featured on Moody's ESG advertising

Moody's ESG Solutions
'Comprehensive' advertising

Branding by Neon Kantar Cx+ feature image Xdesigned by Dana Robertson

Kantar CX+
Brand animation

By Dana Robertson Creative Director and Founder of Neon. Engage for Change feature image. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change
Brand expression animation

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD 'Mix Creatively'
Campaign animation

By Dana Robertson Creative Director and Founder of Neon. Amec Foster Wheeler brand identity safety helmet. When two become one… Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity. Mergers are never easy, and when two giants in the international engineering and construction industry came together. First came the brand idea: Connected Excellence. And, using that as a springboard, we went on to develop a powerful brand mark. The sense of movement created by our radial device suggests dynamism and growth, while the precision-interlocking of the segments reflects the company's global expertise, and the integrated way in which it's delivered. Stacking the rather long name of the new business made it neater and easier to use. And our lower case logotype conveys a light, contemporary feel - as do the fresh, and distinctively non-macho colours. Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity very much lived up to Connected Excellence by connecting with people across the unified business – an important component of the new identity was a dynamic and engaging visual language, aimed at bringing alive the company's people and processes, in a way that would help to give members of the team a sense of pride in and

Amec Foster Wheeler
Brand mark animation

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

National Children's Hour
Campaign mark animation

Silver Speaks exhibition signature graphic part of the branding scheme created by Neon

'Silver Speaks'
Brand mark animation

By Dana Robertson Creative Director and Founder of Neon. Nabarro Clarity Matters Typographic Conundrums – Blind Eye – Broken Contract poster/advert. Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical conundrums we produced for long time client Nabarro LLP, all intended to bring to life the firm’s well established brand promise, Clarity matters. The concept was originally devised to appear on display screens in the firm’s new offices. But it quickly became clear that fine legal minds were enjoying the challenge of decoding our hidden messages. At which point, the argument for running the Nabarro Clarity Matters Typographic Conundrums as an ad campaign in the trade press became - well, an open and shut case. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

'Clarity Matters' typographic conundrums
Animations