Websites.

Websites are today’s most powerful shop windows for products and services.

At Neon, we design and build sites for businesses big and small — always with the goal of being user-friendly, visually striking, and highly effective at driving action, whether that’s a sale, a sign-up, or that all-important first call.

Here are a few examples — from stand-alone website design projects to digital experiences created as part of larger branding programmes and campaigns.

Lidgett Search branding & website by Neon feature image

Lidgett Search
Branding & website

Nabarro LLP
Clarity Matters

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

Bignor Park West Sussex website designed Neon branding consultancy2

Bignor Park Estate
Branding & website

Arundel Bee Project logo designed by Neon

Arundel Bee Project
Branding & website

E-Sports Nutrition
Ecommerce website

E-Sports Nutrition
Brand creation

Branding by Neon Castle Cinema logo feature image designed by Dana Robertson

The Castle Cinema
West Sussex pop-up cinema

Bespoke Britain tours logo design by Neon over an image of stone circles at dawn

Bespoke Britain
Curated experiences with a premium edge

A wooden table surrounded by indoor plants with a frame on the table showing Rinkits 'it' language

Rinkit rebrand
Delivering everyday happiness

Advertising by Neon - Clarion Wealth Management branding - Financial services advertising - 'Lifelong' advert design and copywriting by Dana Robertson

Clarion Wealth Planning
Branding

Naming and branding by Neon Sawhorse Films logo feature image designed by Dana Robertson

Sawhorse Films
Films with cut through

Branding and website design by Neon - designed by Dana Robertson - Silver Speaks exhibition logo

'Silver Speaks'
Exhibition & event branding

By Dana Robertson Creative Director and Founder of Neon. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw
Brand identity

Branding and film by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment - recruitment video still

Nabarro LLP
Graduate recruitment short films

Nabarro Law Firm Graduate Recruitment Campaign signature graphic Choose The Perfect Seat

Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Centre Creativity Craftsmanship Community workshop reportage 'bench from above'. The Goldsmiths' Centre, Creativity, Craftsmanship, Community. Three words encapsulate the values of The Goldsmiths’ Centre. Creativity encompasses Centre’s commitment to encouraging and inspiring creativity in the design and making of beautiful objects. Craftsmanship refers to the Centre’s important role as a repository of knowledge, building on centuries of experience. Community expresses an important aspiration of the Centre; to create a centre of excellence, a hub where like-minded people and businesses come together to share ideas, collaborate and build relationships, and to become a place of inspiration. These values are married with a brand identity which reflects the Centre’s heritage, with the use of a monochromatic coat of arms of The Goldsmiths’ Company. A strong yellow - the common heraldic substitution for gold – helps create a vibrant, contemporary look and feel, positioning the Centre as a new future-facing organisation, distinctly separate from the more traditional Goldsmiths’ Company. The yellow appears as a crafted information plate on all materials – helping to clearly state the purpose of each piece of comms with the main headline elegantly stencilled into the plate. The new identity was rolled out across all manner of media, including literature, signage and website. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Centre
Brand positioning & identity

By Dana Robertson Creative Director and Founder of Neon. Lane4 brand identity feature image. Founded by Olympic gold medallist Adrian Moorhouse, Lane4 exists to help give its clients a crucial competitive edge. So what was it that gave Lane4 the edge over its rivals? How could the company memorably articulate and project its distinctive approach and commercial offering? Through… The Power of 4. Neon’s view was that the Lane4 difference was based upon a unique combination of four key factors: a passion for performance, a rigorous approach, a focus on potential, and transformational impact. Based on this, we evolved the existing Lane4 brand mark (which the client wanted to preserve) to reflect the idea of The Power of 4 by raising the number within a refined and updated version of the mark. We also evolved the existing strap line, to make it a stronger distillation of both what the Lane4 brand stands for, and their distinctive offering to clients: Engagement, excellence, edge. As for visual style, Lane4 is all about people: the brilliant team of inspiring individuals who work for the company, and the incredibly diverse range of people whose performance they help to improve. We wanted a look that would strongly reflect what Lane4 do — getting inside people’s heads to inspire them, change their thinking, and help them achieve their potential. To that end, we created a library of hand drawn graphic silhouettes, using the actual profiles of every member of the Lane4 organisation — celebrating the individuals, at the same time as highlighting collaboration. This silhouette device is not just powerfully distinctive but also highly versatile, capable of adding warmth humanity to all kinds of communications, from visuals conveying abstract thought to charts and diagrams. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Lane4
Brand positioning
& identity

By Dana Robertson Creative Director and Founder of Neon. Quite Early One Morning I Saw The Light brand mark example – demonstrating the breath of the language idea of adding relevant and witty copy to the company name. Part of the naming and identity project for Quite Early One Morning – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Quite Early One Morning
Naming & brand identity

By Dana Robertson Creative Director and Founder of Neon. Engage for Change feature image. Creating an engaging personality. Engage for Change are a management consultancy that specialises in leader and employee engagement — ensuring employees work together effectively and drive performance throughout every part of the organisation. They came to Neon with just a logo. In need of a clear and engaging way of expressing their offer, they asked Neon to help with their brand messaging and visual language. Engage for Change brand expression embraced a new engaging illustration style and design approach, to help bring management problems and solutions to life with wit and warmth – helping to them to avoid the usual cliché images which saturate the sector. When combined across the suite of communications including website, corporate brochures, PowerPoint and even Christmas animations the result was a far more engaging Engage for Change... Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Engage for Change
Brand expression