Charity.
Always giving our best.

At Neon, working to promote good causes brings the very best out of our focused creativity, as demonstrated by our multi-award winning campaigns for the UK’s leading children’s charity.

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - I'm an Activist for Action for Children campaign - final still from animation

I'm an Activist
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company redrawn Coat of Arms, shown using gold foil blocking onto stationery. Highlighting the high quality of detailing applied to each of the elements of the Coat of Arms, all crafted to elegantly interlink with each other – reflecting the new high standard of all Goldsmiths' Company communications outputs, which underpin their new positioning Touchstone. A positioining inspired by the touchstone (an essential tool of the trade for testing alloys) held by the demi-maiden in the Coat of Arms. Part of the new brand identity for The Goldsmiths' Company. The Goldsmiths' Company a Touchstone for the industry. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Brand positioning & identity

Branding by Neon - UK Sport - Performance Pathway Team graphic athlete silhouettes designed by Dana Robertson

UK Sport Performance Pathway Team
Giving Team GB an edge

Arundel Bee Project logo designed by Neon

Arundel Bee Project
Branding & website

Company Assay Office adverts by Neon feature image hallmarks

The Goldsmiths' Company Assay Office
Advertising with more punch...

Branding and website design by Neon - designed by Dana Robertson - Silver Speaks exhibition logo

'Silver Speaks'
Exhibition & event branding

Brand campaign by Neon - Action for children Jo Cox loneliness awareness campaign image 2 designed by Dana Robertson

'It starts with hello' Loneliness campaign
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure posters featuring the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Gold: Power & Allure

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

An hour for good
for Action for Children

Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag designed by Dana Robertson

Swap 'n' Shop fun
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Centre Creativity Craftsmanship Community workshop reportage 'bench from above'. The Goldsmiths' Centre, Creativity, Craftsmanship, Community. Three words encapsulate the values of The Goldsmiths’ Centre. Creativity encompasses Centre’s commitment to encouraging and inspiring creativity in the design and making of beautiful objects. Craftsmanship refers to the Centre’s important role as a repository of knowledge, building on centuries of experience. Community expresses an important aspiration of the Centre; to create a centre of excellence, a hub where like-minded people and businesses come together to share ideas, collaborate and build relationships, and to become a place of inspiration. These values are married with a brand identity which reflects the Centre’s heritage, with the use of a monochromatic coat of arms of The Goldsmiths’ Company. A strong yellow - the common heraldic substitution for gold – helps create a vibrant, contemporary look and feel, positioning the Centre as a new future-facing organisation, distinctly separate from the more traditional Goldsmiths’ Company. The yellow appears as a crafted information plate on all materials – helping to clearly state the purpose of each piece of comms with the main headline elegantly stencilled into the plate. The new identity was rolled out across all manner of media, including literature, signage and website. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Centre
Brand positioning & identity

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Action for Children
National Children's Hour

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company New Designers exhibition stand. Helping young talent get noticed. For up-and-coming jewellers, The Goldsmiths’ Company’s annual New Designers exhibition is a fantastic opportunity to showcase their talents. With a very tight turn-around time, we were asked to create a simple yet elegant “welcome” stand to introduce the new designers, and direct visitors to each individual jeweller’s exhibit. We were rather pleased with the outcome, particularly the dot-screen frames, which looked convincingly three-dimensional, while also giving visual coherence to a disparate collection of supplied images. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
New Designers exhibition stand

By Dana Robertson Creative Director and Founder of Neon. Launching the

The Global Teacher Prize
Brand identity

By Dana Robertson Creative Director and Founder of Neon. Adding a bit of sparkle. Like a lot of our projects, this came to us via an existing client relationship - when our old friends at The Goldsmiths' Company recommended Neon to their counterparts at The Gemmological Association of Great Britain (also known as Gem-A). When we met them, Gem-A's communications were short of coherence, and lacked the kind of authoritative feel that would reflect their standing as a trade body with an important industry leadership role to play. We were happy to supply both, across a range of advertising and literature, along with a much needed bit of creative sparkle - demonstrated, for example, by those nice little jeweller's loupes standing in for quotation marks. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Gemmological Association of Great Britain
Advertising & literature