We help showcase market or sector leadership.

At Neon, we help brands demonstrate leadership — confidently, credibly, and with impact.

Whether it’s established market leaders who prefer quiet authority, emerging challengers ready to make their mark, or organisations restricted by regulation, we find creative ways to signal expertise and strength.

Our market leadership branding and sector positioning campaigns help clients communicate influence, build trust, and elevate reputation — even without shouting about it.

Here are a few examples…

Flexible identity system showcasing Argonon's modular logo applications - orangutan eye, part of 'The World Watches' branding by Neon branding agency

Argonon rebrand
The World Watches

Branding and advertising by Neon - Clarion Wealth Management branding - Financial services advertising - Invest in Gems advert designed by Dana Robertson

Clarion Wealth Management
Advertising

Humpback Whale featured on Moody's ESG advertising

Moody's ESG Solutions
'Comprehensive' campaign

aurora borealis featuring in Moody's ESG brand launch advert

Moody's ESG Solutions
Leading insight, championing change

Nabarro LLP
Clarity Matters

Branding by Neon Kantar CX+ A4 Literature cover samples Sexy Axis Reflex designed by Dana Robertson

Kantar CX+
Creating X factor to CX+ Customer Experience...

By Dana Robertson Creative Director and Founder of Neon. Enjoy & Explore. A sample of the visual language using the ampersand from Corney & Barrow's new brand mark – forming part of the Brand identity refresh project, designed to help position Corney & Barrow as the leading UK and international premium independent Wine Merchants. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Corney & Barrow
Brand identity

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company redrawn Coat of Arms, shown using gold foil blocking onto stationery. Highlighting the high quality of detailing applied to each of the elements of the Coat of Arms, all crafted to elegantly interlink with each other – reflecting the new high standard of all Goldsmiths' Company communications outputs, which underpin their new positioning Touchstone. A positioining inspired by the touchstone (an essential tool of the trade for testing alloys) held by the demi-maiden in the Coat of Arms. Part of the new brand identity for The Goldsmiths' Company. The Goldsmiths' Company a Touchstone for the industry. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Brand positioning & identity

Branding by Neon - UK Sport - Performance Pathway Team graphic athlete silhouettes designed by Dana Robertson

UK Sport Performance Pathway Team
Giving Team GB an edge

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

E-Sports Nutrition
Promotional campaigns

E-Sports Nutrition
Brand creation

ESN packaging ELX Energy drink and IGF (In Game Food) mealsackaging

E-Sports Nutrition
Packaging

A wooden table surrounded by indoor plants with a frame on the table showing Rinkits 'it' language

Rinkit rebrand
Delivering everyday happiness

Airport hoarding ad for CMS showcasing the Future Facing Law positioning with 'Creative/Modern/Specialists' slogan, designed by Neon branding agency

CMS
Competitive/Muscle/Strengthened

By Dana Robertson Creative Director and Founder of Neon. Nabarro 125 London Wall interiors branding black and white styling stair detail. A chance to create a total branded environment. We’ve worked with international commercial law firm Nabarro LLP for nearly 10 years. Over that period, we’ve helped them develop a distinctive positioning (reflected in their strapline Clarity Matters), and a a powerful monochrome-based visual identity. So when they told us they were moving their London headquarters to a prestigious new address in the heart of the City, we saw a fantastic opportunity to create a total branded environment; a new home that would bring the firm’s values and personality to life, at every level. Making full use of a flexible brand system. Working closely with interior design specialists TP bennett, we worked with them to create a scheme for the entire building. An early concern was that our black-and-white brand identity could look a bit stark, on such a big scale. But the brand system developed by Neon proved up to the challenge, enabling us to introduce a number of other elements to soften and “humanise” the look and feel of the new building. For example, we saw the impressive double height walls as the perfect place for dazzling flocks of birds, in Nabarro’s origami visual style. And the lift lobbies – where employees and visitors would have a little time to linger and enjoy the view – presented us with an even more enticing creative opportunity. For one, we created a gallery of great buildings of the world, also in origami. For another, we laid every image from our extensive brand library on a powerful black background. For yet another, we challenged lift-users with our campaign of brain-teasing typographic conundrums. While, on the fourteenth floor, we conducted a fascinating in-depth investigation into the number 14… Brand achitecture, in a literal sense. Architecturally, without a doubt the most impressive feature of Nabarro’s new home was the stunning – and strongly branded – steel and marble spiral staircase, to accommodate which it was necessary to remodel the building, drilling through 15 floors. Worth it, though, we think you’ll agree? One other rather lovely feature deserving a mention; the 25 foot wall in the canteen and break-out area. Our idea: to use it, in keeping with the black and white theme, with a giant blackboard highlighting to Nabarros staff the facts and figures of the work require to create their amazing new office spaces – and a competition inviting the firm’s people to submit ideas for us to bring to visually to life in chalk. We’re pleased to say that Nabarro love their new home. And their clients have also responded very positively indeed. Since we started working with the firm, their commitment to establishing a clearly defined positioning and identity has given them a clear edge over their competitors. Now they’ve raised the bar again; this time, not by building a brand, but by branding a building. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
125 London Wall

Advertising by Neon - Clarion Wealth Management branding - Financial services advertising - 'Lifelong' advert design and copywriting by Dana Robertson

Clarion Wealth Planning
Branding

Branding and website design by Neon - designed by Dana Robertson - Silver Speaks exhibition logo

'Silver Speaks'
Exhibition & event branding

By Dana Robertson Creative Director and Founder of Neon. The Futures Company Signature image by Neon. On January 31 2008, Yankelovich was acquired by WPP and merged with Henley Centre HeadlightVision (an existing WPP group company). Yankelovich was the US’s leading consumer trends and lifestyle research business and Henley Centre Headlight Vision was Europe’s leading consumer trends business, providing global trends intelligence, research and consultancy services. Neon were approached to provide a new brand idea, name and identity for the merged company, along with a brand architecture that could successfully integrate existing sub brands. Inspired by the high ground of serious, grounded yet inspiring future-facing research consulting, the brand idea is Unlocking Futures and the new name is The Futures Company. Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

The Futures Company
Naming, brand positioning & identity

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
The view that counts