We name brands and products.
A name is often the first — and most lasting — impression a brand makes.
At Neon, we create names that connect with audiences, signal change, and define direction — whether launching something new, merging identities, or repositioning for growth.
Our brand naming strategy blends creativity with insight, ensuring every name works hard across markets, audiences, and touchpoints.
Here are a few examples where naming by Neon played a vital role in a brand’s success…
