All projects.

The whole caboodle: all Neon’s noteworthy recent branding and design projects, big or small, for clients from one-person-bands to mighty conglomerates.

ESN packaging ELX Energy drink and IGF (In Game Food) mealsackaging

E-Sports Nutrition
Packaging

Bespoke Britain tours logo design by Neon over an image of stone circles at dawn

Bespoke Britain
Curated experiences with a premium edge

A wooden table surrounded by indoor plants with a frame on the table showing Rinkits 'it' language

Rinkit rebrand
Delivering everyday happiness

HW Fisher advertising by Neon - Feature image

HW Fisher advertising
Express your talent...

Seasick Steve on set of Blues in mono photoshoot

Seasick Steve
Video & album artwork

Branding and advertising by Neon - CMS London Law Firm - Law sector branding - Creative Modern Specialist London City Airport advertising designed by Dana Robertson

CMS
Competitive/Muscle/Strengthened

By Dana Robertson Creative Director and Founder of Neon. Nabarro 125 London Wall interiors branding black and white styling stair detail. A chance to create a total branded environment. We’ve worked with international commercial law firm Nabarro LLP for nearly 10 years. Over that period, we’ve helped them develop a distinctive positioning (reflected in their strapline Clarity Matters), and a a powerful monochrome-based visual identity. So when they told us they were moving their London headquarters to a prestigious new address in the heart of the City, we saw a fantastic opportunity to create a total branded environment; a new home that would bring the firm’s values and personality to life, at every level. Making full use of a flexible brand system. Working closely with interior design specialists TP bennett, we worked with them to create a scheme for the entire building. An early concern was that our black-and-white brand identity could look a bit stark, on such a big scale. But the brand system developed by Neon proved up to the challenge, enabling us to introduce a number of other elements to soften and “humanise” the look and feel of the new building. For example, we saw the impressive double height walls as the perfect place for dazzling flocks of birds, in Nabarro’s origami visual style. And the lift lobbies – where employees and visitors would have a little time to linger and enjoy the view – presented us with an even more enticing creative opportunity. For one, we created a gallery of great buildings of the world, also in origami. For another, we laid every image from our extensive brand library on a powerful black background. For yet another, we challenged lift-users with our campaign of brain-teasing typographic conundrums. While, on the fourteenth floor, we conducted a fascinating in-depth investigation into the number 14… Brand achitecture, in a literal sense. Architecturally, without a doubt the most impressive feature of Nabarro’s new home was the stunning – and strongly branded – steel and marble spiral staircase, to accommodate which it was necessary to remodel the building, drilling through 15 floors. Worth it, though, we think you’ll agree? One other rather lovely feature deserving a mention; the 25 foot wall in the canteen and break-out area. Our idea: to use it, in keeping with the black and white theme, with a giant blackboard highlighting to Nabarros staff the facts and figures of the work require to create their amazing new office spaces – and a competition inviting the firm’s people to submit ideas for us to bring to visually to life in chalk. We’re pleased to say that Nabarro love their new home. And their clients have also responded very positively indeed. Since we started working with the firm, their commitment to establishing a clearly defined positioning and identity has given them a clear edge over their competitors. Now they’ve raised the bar again; this time, not by building a brand, but by branding a building. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
125 London Wall

Branding by Neon- Nabarro Law Firm - Law sector branding - 125 London Wall - Welcome Wall designed by Dana Robertson

Nabarro LLP
'Wonder-wall'

Advertising by Neon - Clarion Wealth Management branding - Financial services advertising - 'Lifelong' advert design and copywriting by Dana Robertson

Clarion Wealth Planning
Branding

Naming and branding by Neon Sawhorse Films logo feature image designed by Dana Robertson

Sawhorse Films
Films with cut through

Branding and website design by Neon - designed by Dana Robertson - Silver Speaks exhibition logo

'Silver Speaks'
Exhibition & event branding

By Dana Robertson Creative Director and Founder of Neon. The Futures Company Signature image by Neon. On January 31 2008, Yankelovich was acquired by WPP and merged with Henley Centre HeadlightVision (an existing WPP group company). Yankelovich was the US’s leading consumer trends and lifestyle research business and Henley Centre Headlight Vision was Europe’s leading consumer trends business, providing global trends intelligence, research and consultancy services. Neon were approached to provide a new brand idea, name and identity for the merged company, along with a brand architecture that could successfully integrate existing sub brands. Inspired by the high ground of serious, grounded yet inspiring future-facing research consulting, the brand idea is Unlocking Futures and the new name is The Futures Company. Idea and design by Neon Design & Branding Consultancy www.neon-creative.com

The Futures Company
Naming, brand positioning & identity

Clarion Recruitment ad by Neon feature image

Clarion Wealth Management
Recruitment advertising

By Dana Robertson Creative Director and Founder of Neon. Natural craft skills. Neon were approached by award winning garden builders Walmsley Shaw, to help them to become top of mind for commissions from respected and renown garden designers, architects and developers. The subsequent new brand identity and website took inspiration from owner Martin Shaw’s belief that ‘you build with nature, not against it’. With copy from award winning writer Lindsay Camp, the new website was designed to be more ‘tell’ rather than ‘sell’ with the goal of not only showcasing Walmsley Shaw’s building and landscaping skills, but also their considerable communication, logistic and planning abilities. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Walmsley Shaw
Brand identity

Brand campaign by Neon - Action for children Jo Cox loneliness awareness campaign image 2 designed by Dana Robertson

'It starts with hello' Loneliness campaign
for Action for Children

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
The view that counts

Branding by Neon HW Fisher Chartered Accountants girl making triangle with hands Feature image

HW Fisher rebrand
Taking accountancy from dry-and-dusty to dynamic

By Dana Robertson Creative Director and Founder of Neon. The Bench café brand identity, signage. As part of Neon's wider involvement in this ground-breaking development, we were asked to name and create the brand identity for The Goldsmiths’ Centre’s new café. The aim was to provide a friendly and inspiring environment in which members of the silversmithing trade, patrons, partners and the visiting public could relax and rub shoulders, helping to forge a flourishing creative community. The name we came up with — The Bench — was a reference to both heritage (the silversmith’s classic workbench) and the informal ambience of the café itself. The Bench café brand identity also celebrated silversmithing heritage, replacing cutlery with classic silversmithing tools – selected from world renowned silversmith Grant MacDonald’s studio. The Bench café brand identity was rolled out on signage, uniforms, crockery, literature, and environmental graphics. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Bench café
Naming & identity

Branding by Neon - Rebels & Renegades self promotion beer cans six pack line up for photographer Neil Stewart designed by Dana Robertson

Photographer Neil Stewart's
Rebels & Renegades

By Dana Robertson Creative Director and Founder of Neon. Corney & Barrow Pétrus brochure photography detail. Pétrus is, to quote Corney & Barrow, one of

Corney & Barrow
Pétrus brochure