Category Archive: Dana Robertson
Some old news, but the good news was the humbling comparison…
A bit of Friday feeling! A friend just sent in this old article from around the time Ray Gregory friend of Neon and graphic design tutor / god retired from Norwich Art School. I had obviously missed this at the time and was a lovely note and send off by Gareth Roberts – and to […]
Neon create a new website for Bignor Park Estate, West Sussex.
Through a connection from our work rebranding wine merchants Corney & Barrow and also creating their House range of wines labelling, Neon were approached to create the new website for the Bignor Park Estate in the heart of West Sussex. It was a fantastic project working with Ned Mersey, helping to showcase his family home […]
We forgot to mention… that we won an award for our work for Moody’s ESG!
Hey, a big congrats to Moody’s ESG Solutions’s team for winning the Most Effective Campaign for a Green Product at the Financial Services Forum, Awards for Marketing Effectiveness 2022 with it’s Comprehensive Coverage campaign created by Neon. You can see our ‘Comprehensive’ campaign the work here. This followed on from the strategic positioning job that […]
Simple but hilariously effective creative use of a little bit of cardboard…
A bit of fun / I love simple ideas… Hmmm, history seems to repeat itself for me in regard to being a boxed toy… Love this simple but hilariously effective creative use of a little bit of cardboard, promo-ing the new Barbie film. …I also loved being immortalised as another action figure as part of […]
07 – Brands that really speak to you…
Branding is all about communication – and linking brand ID to copy can smartly solve all manner of brand and communication issues as well as super charge brand awareness. For example, Corner & Barrow were struggling to communicate their experience and knowledge – and had a brand ID that was dusty in feel and impractical […]
06 – When not being clear is clearly the answer…
Thought we’d throw in a little “Throw back Thursday” project that we used this week as part of a pitch… ‘Clarity Matters’ typographic conundrums… Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical […]
05 – Beautiful brand marks big and small…
Branding has so many constituent parts… We love the cerebral challenge of brand strategy, positioning, experience, tone of voice etc. But we also love the challenge of creating the humble brand mark, which can communicate so much… We’ve all read and loved ‘No Logo’, equally we’ve also read ‘Yes Logo’ which champions brand icons. Over […]
04 – When the problem is about many things, lots can be the solution…
04 – When the problem is about lots of things, lots of things can be the solution… Many aspects of branding, marketing and campaign work is all about distilling down and finding that single aspect or story to focus on – and then having an idea to bring it to life. However, sometimes when the […]
02 – Collaborate to elevate a project…
02 – Collaborate to elevate a project We feel collaboration is an essential ingredient to elevating work and an enjoyable project experience – both with our clients and when working others to bring our ideas to life. Over the past 15 years we’ve collaborated with all manner of people on all manner of projects, from […]
01 – When details matter, geek out on them…
There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]
Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.
It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]
Neon create new brand identity for Wollens Solicitors.
Neon have created the new brand positioning and brand identity for Wollens Solicitors. After period of acquisition Wollen Michelmore decided to consolidate under the new name Wollens – creating the largest law firm in the South West. Neon worked in partnership with strategic consultants Quite Early One Morning to develop the positioning ‘Full Spectrum Law’ and […]
Coming soon…
Lights, camera, action! Lots of films have flash pre-release trailers, so we thought we’d give a (quiet and not so flash) sneak peek of a forth coming small creative project in West Sussex… Watch this space… – If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d […]
Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.
Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]
Congratulations to Lesley Wan on the launch of Skaicre.
A big congratulations to the ever energetic and highly impressive Lesley Wan on the launch of her new venture Skaicre last night at CMS, with brand mark designed by Neon. Skaicre is a C-suite level insights, news and recruitment portal for the great & the good from the property profession/those in Real Estate law including […]
Stanely Honey features in Box Bottle Bag.
Nice to come across the Stanely Honey packaging, a firm favourite job from the past, featured in the book Box Bottle Bag by Andrew Gibbs. Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog “The Dieline“, Box Bottle Bag collects the best of the best from […]
Neon commissioned by Moody’s
Neon are delighted to have been commissioned by Moody’s for a brand project, which has come via a recommendation from our work for the law firm CMS earlier this year. – If you have an upcoming branding/advertising project you’d like to talk about, then for sure contact Neon we’d be absolutely delighted to hear from […]
David Marks, MBE FRSA RIBA. 1952 – 2017 – The man who made an amazing mark on our landscape.
We were sadden to hear about the passing of architect David Marks, MBE FRSA RIBA. 1952 – 2017 I met David when creating materials celebrating The London Eye’s 10th Anniversary for Royal mail. We met several times for lunch to chat about the project and kept in touch post that project. David was always very generous with his time […]
Neon invited to comment in Design Week – Designers’ explorations of colour.
We were kindly invited to comment in Design Week this week, here’s our two penneth: Last week, an exhibition at the Design Museum opened exploring Hella Jongerius’ research into the subjectivity of colour. Now, we ask designers to tell us about when they’ve consciously chosen shades to evoke certain emotions. “Colour creates mood, and every project has a particular […]
The Drum Design Awards – interview and images from the night.
To follow up on our amazing three award win at The Drum Design Awards 2017 for our ‘I’m an Activist for Action for Children’ campaign we have been a sent a video round up and interviews of the night as well as a full image gallery of the nights event. s a great reminder of a brilliant evening […]