We build long term relationships with clients.

We’re always in it for the long term, forging trusted relationships that help solve different and varied challenges, while staying on brand. And ensuring every touch-point reflects a brand in the most dynamic and appropriate way. Here are a three examples of clients (Nabarro (now CMS law), Moody’s, Action for Children) we’ve built long-lasting and highly rewarding creative partnerships with…

Humpback Whale featured on Moody's ESG advertising

Moody's ESG Solutions
'Comprehensive' campaign

aurora borealis featuring in Moody's ESG brand launch advert

Moody's ESG Solutions
Leading insight, championing change

Nabarro LLP
Clarity Matters

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - I'm an Activist for Action for Children campaign - final still from animation

I'm an Activist
for Action for Children

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

Branding and advertising by Neon - CMS London Law Firm - Law sector branding - Creative Modern Specialist London City Airport advertising designed by Dana Robertson

CMS
Competitive/Muscle/Strengthened

By Dana Robertson Creative Director and Founder of Neon. Nabarro 125 London Wall interiors branding black and white styling stair detail. A chance to create a total branded environment. We’ve worked with international commercial law firm Nabarro LLP for nearly 10 years. Over that period, we’ve helped them develop a distinctive positioning (reflected in their strapline Clarity Matters), and a a powerful monochrome-based visual identity. So when they told us they were moving their London headquarters to a prestigious new address in the heart of the City, we saw a fantastic opportunity to create a total branded environment; a new home that would bring the firm’s values and personality to life, at every level. Making full use of a flexible brand system. Working closely with interior design specialists TP bennett, we worked with them to create a scheme for the entire building. An early concern was that our black-and-white brand identity could look a bit stark, on such a big scale. But the brand system developed by Neon proved up to the challenge, enabling us to introduce a number of other elements to soften and “humanise” the look and feel of the new building. For example, we saw the impressive double height walls as the perfect place for dazzling flocks of birds, in Nabarro’s origami visual style. And the lift lobbies – where employees and visitors would have a little time to linger and enjoy the view – presented us with an even more enticing creative opportunity. For one, we created a gallery of great buildings of the world, also in origami. For another, we laid every image from our extensive brand library on a powerful black background. For yet another, we challenged lift-users with our campaign of brain-teasing typographic conundrums. While, on the fourteenth floor, we conducted a fascinating in-depth investigation into the number 14… Brand achitecture, in a literal sense. Architecturally, without a doubt the most impressive feature of Nabarro’s new home was the stunning – and strongly branded – steel and marble spiral staircase, to accommodate which it was necessary to remodel the building, drilling through 15 floors. Worth it, though, we think you’ll agree? One other rather lovely feature deserving a mention; the 25 foot wall in the canteen and break-out area. Our idea: to use it, in keeping with the black and white theme, with a giant blackboard highlighting to Nabarros staff the facts and figures of the work require to create their amazing new office spaces – and a competition inviting the firm’s people to submit ideas for us to bring to visually to life in chalk. We’re pleased to say that Nabarro love their new home. And their clients have also responded very positively indeed. Since we started working with the firm, their commitment to establishing a clearly defined positioning and identity has given them a clear edge over their competitors. Now they’ve raised the bar again; this time, not by building a brand, but by branding a building. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
125 London Wall

Branding by Neon- Nabarro Law Firm - Law sector branding - 125 London Wall - Welcome Wall designed by Dana Robertson

Nabarro LLP
'Wonder-wall'

Brand campaign by Neon - Action for children Jo Cox loneliness awareness campaign image 2 designed by Dana Robertson

'It starts with hello' Loneliness campaign
for Action for Children

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

An hour for good
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. Nabarro brand visual style refresh paper models dragon. They say the solution to any creative brief is right there on the page in front of you. On this occasion, that was literally true. Long time client Nabarro LLP needed a powerful new lead image style for use across all their communications, to help make their brand even more distinctive within the legal sector. We thought long and hard about what the brand stands for - simplicity, clarity of thought, elegant economy of expression; and then we thought about the firm’s goal of always being able, when advising their clients, to sum up the essence of the issue - or the solution - on a single page. And suddenly, that notion of the single page became our inspiration. How could we use it, we wondered, to create a simple, infinitely flexible and unique visual theme that would work within the brand’s black and white style? And as soon as we started folding that piece of paper we knew we were on the right page… Iconic paper models became the cornerstone of the Nabarro brand visual style refresh. And we didn’t just create a few of them, we came up with a veritable plethora - an entire (and on-going) image library of simple, clear and engaging visual metaphors representing different aspects of the firm’s services, expertise and sector focus which would be equally as memorable on-line as they were in print. Of course, that wasn’t the end of the story. To create a whole new visual style for the firm, we also developed a number of other elements, including stylish cut-out imagery, infographics and refreshed typography - and put it all together in a user-friendly new set of guidelines. It was also rolled out through the a printed literature scheme and digital materials including the forms .com website.– Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Brand visual style refresh

Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag designed by Dana Robertson

Swap 'n' Shop fun
for Action for Children

Branding and film by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment - recruitment video still

Nabarro LLP
Graduate recruitment short films

Branding and advertising by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - signature image

Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Action for Children
National Children's Hour