Advertising & campaigns.

A selection of advertising and campaigns that we have created as part of our varied portfolio of projects for clients and big and small.

Branding and advertising by Neon - Clarion Wealth Management branding - Financial services advertising - Invest in Gems advert designed by Dana Robertson

Clarion Wealth Management
Advertising

Humpback Whale featured on Moody's ESG advertising

Moody's ESG Solutions
'Comprehensive' campaign

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - I'm an Activist for Action for Children campaign - final still from animation

I'm an Activist
for Action for Children

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

Company Assay Office adverts by Neon feature image hallmarks

The Goldsmiths' Company Assay Office
Advertising with more punch...

E-Sports Nutrition
Promotional campaigns

HW Fisher advertising by Neon - Feature image

HW Fisher advertising
Express your talent...

Branding and advertising by Neon - CMS London Law Firm - Law sector branding - Creative Modern Specialist London City Airport advertising designed by Dana Robertson

CMS
Competitive/Muscle/Strengthened

Branding and website design by Neon - designed by Dana Robertson - Silver Speaks exhibition logo

'Silver Speaks'
Exhibition & event branding

Clarion Recruitment ad by Neon feature image

Clarion Wealth Management
Recruitment advertising

Brand campaign by Neon - Action for children Jo Cox loneliness awareness campaign image 2 designed by Dana Robertson

'It starts with hello' Loneliness campaign
for Action for Children

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
The view that counts

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure posters featuring the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Gold: Power & Allure

Moody's No.1 advertising by Neon brand consultancy

Moody's
APAC advertising

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

An hour for good
for Action for Children

Brand campaign and advertising by Neon - Charity sector branding - Action for children - Swap and Shop - Swap and shop shopping bag designed by Dana Robertson

Swap 'n' Shop fun
for Action for Children

Branding and advertising by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - signature image

Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Action for Children
National Children's Hour

By Dana Robertson Creative Director and Founder of Neon. D&AD Mix Creatively campaign. The D&AD Xchange programme provides a unique opportunity for the heads of the UK’s top creative educational institutions and courses to mix and meet with some of the world’s leading design practitioners — with two days of talks, case study presentations and lively debate, presenting a broad range of respected creative views and opinions. D&AD’s brief? To create a campaign theme and signature graphic to promote the D&AD Xchange programme event — supported by posters, on-line graphics along with promotional literature, event graphics and ticketing. Our solution, the D&AD Mix Creatively campaign, taking the iconic D&AD mark and making it quite literally ooze with creative thinking, bringing to life all that creative talent mixing together with a painterly approach. The D&AD Mix Creatively campaign included promotional literature and posters, invitations and event and presentation animations. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

D&AD
Mix Creatively