Founded in 2008 by Creative Director Dana Robertson, Neon brings over two decades of big-agency experience to a more personal, agile, and collaborative way of working.
We believe great ideas come from genuine partnership — working closely with clients to craft brands, campaigns, and experiences that connect and endure.
Over the years, we’ve helped shape brands and businesses through ambitious strategy and award-winning design — collaborating with everyone from international law firms and sports organisations to media groups and artists like blues-rock legend Seasick Steve.
Deliberately boutique by design, we’ve been trusted with major branding projects — proving that experience, creativity, and genuine care matter more than size.
We bring the same passion and pride to every project, whatever its scale — from global behemoths to beautifully crafted print, environmental graphics, and hard-working websites that stand out for all the right reasons.
Our hands-on approach has earned us a respected creative reputation, lasting relationships, trusted partnerships, and a steady flow of recommendations — a reflection of how great work comes from working together. (See some kind words about Neon here.)
Connect with Dana if you’d like to chat about a project.
Dana Robertson, FRSA
Creative Director, Brand Consultant,
Partner to brands, Neon Founder
Dana has over 30 years of experience shaping brands through strategy, design, and storytelling.
A seasoned creative leader and board-level consultant, he’s helped everyone from not-so-boring banks and far-from-stuffy law firms to luxury, sports, and charity brands bring their ideas to life. His work spans brand positioning and identity through to campaigns, packaging, and digital marketing.
Dana has led brand transformations for some of the world’s most recognised organisations, including Argonon, Natwest, Nabarro (now CMS), The Goldsmiths’ Company and Centre, UK Sports Performance Pathway Team, Corney & Barrow, GEMs Education, The Global Teacher Prize, Kantar (including Kantar’s CX+ and The Futures Company).
He has also created more than 50 campaigns for Nike, along with award-winning work for Action for Children, Thames & Hudson, Moody’s, the Contemporary British Silversmiths, D&AD and CMS, among many others.
Dana began his career at Silk Pearce, known for its crafted approach to design, before joining The Partners, then the UK’s leading creative consultancy. He spent six years there as Design Director before moving into international roles as Senior Creative Director and board member at Tango and Identica, working alongside Michael Peters.
A Fellow of the RSA (Royal Society of Arts), Dana is also a visiting lecturer and active member of D&AD, where he has served as a judge for its international creative awards.
Awards:
With Neon — and in previous roles — Dana has won over 70 professional awards, including D&AD, Design Week, The Drum, Brand Impact Awards, Graphis International, Art Directors Club Of Europe, New York Art Directors Club and Design Effectiveness Awards. (Click here to see full list of awards.)
In print:
Dana’s work and commentary have featured in numerous publications, including A Smile in the Mind by David Stuart, Logo & Logotype by Micheal Evamay, Box Bottle Bag, Yes logo by Michael Peters, Packaging Design annuals, and multiple D&AD and Graphis International annuals.
Previous work:
You can find a small visual snapshot of Dana’s previous branding agency experience here.
Personal loves:
Dana is a keen long-distance open-water swimmer, Ironman triathlete, and passionate (if average) surfer.
A proud supporter of Surfers Against Sewage, as well as Sea Shepherd and the Captain Paul Watson Foundation UK — all brilliant ocean conservation charities.