Category Archive: Neon news
05 – Beautiful brand marks big and small…
Branding has so many constituent parts… We love the cerebral challenge of brand strategy, positioning, experience, tone of voice etc. But we also love the challenge of creating the humble brand mark, which can communicate so much… We’ve all read and loved ‘No Logo’, equally we’ve also read ‘Yes Logo’ which champions brand icons. Over […]
04 – When the problem is about many things, lots can be the solution…
04 – When the problem is about lots of things, lots of things can be the solution… Many aspects of branding, marketing and campaign work is all about distilling down and finding that single aspect or story to focus on – and then having an idea to bring it to life. However, sometimes when the […]
02 – Collaborate to elevate a project…
02 – Collaborate to elevate a project We feel collaboration is an essential ingredient to elevating work and an enjoyable project experience – both with our clients and when working others to bring our ideas to life. Over the past 15 years we’ve collaborated with all manner of people on all manner of projects, from […]
01 – When details matter, geek out on them…
There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]
It’s been a while but…
Hey, it’s been a while since we posted… So much has happened in the world, we got busy, we all hangout a lot in social media now… But we’re back and will be dropping news and interesting shares again from time to time like before. See you soon…
Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.
It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]
Friend of Neon Michael Trew creates latest Time Out magazine cover.
Neon were happy to spot the work of good friend Micheal Trew of Papershake featuring on the cover of Time Out magazine. Michael has been involved a good few Neon projects with his paper engineering prowess, most notably for our work for the law firm Nabarro. If you’d like to know more about any of these projects […]
Neon commissioned by Moody’s to create an explainer animation for Moody’s CreditView.
Neon are excited to have been commissioned by Moody’s for a further animation project for their CreditView offering that was branded earlier this year by Neon (case study coming soon!), which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about any of […]
Neon create new brand identity for Wollens Solicitors.
Neon have created the new brand positioning and brand identity for Wollens Solicitors. After period of acquisition Wollen Michelmore decided to consolidate under the new name Wollens – creating the largest law firm in the South West. Neon worked in partnership with strategic consultants Quite Early One Morning to develop the positioning ‘Full Spectrum Law’ and […]
Corney & Barrow commission Neon to add Perigord to their house range.
Just when we’re trying detox and not look at alcohol in early 2019… Following the redesign by Neon, launch and commercial success of Corney & Barrow’s House Range of wines and spirits – built on the firm foundations laid down by Neon’s recent rebranding of Corney & Barrow – Corney & Barrow have commissioned Neon to extend their House Range, with additional […]
Neon brand Kantar’s new global CX+ offering.
Neon have created the visual branding for Kantar TNS CX+ offering. The Kantar TNS CX+ pitch is that all businesses need meaningful ways of measuring how their brand performs against their competitors, and – crucially – against people’s expectations. CX+ reflects Kantar TNS’ belief that providing excellent customer experiences is no longer enough: the most […]
Neon names and creates branding for UK Sport succession initiative.
Neon have named and created the branding for UK Sports succession planning initiative, for the management and support teams and developing Team GBs high performance sports and Olympic track individuals and teams – to enable a seamless transition, progression and development of these teams to ensure the continued high performance and medal winning capabilities and […]
Neon commissioned by UK Sport.
Neon are delighted to have been commissioned by UK Sport for a further project for their Performance Pathway Team offering that was also branded by Neon. Neon has also worked on numerous other projects for UK Sport, including a project for Lizzy Yarnold and the annual UK Sport study of ‘Great British Medallists’ report. If you’d like […]
Neon commissioned by Moody’s.
Neon are delighted to have been commissioned by Moody’s for a further project for their CreditView offering — a platform originally branded earlier this year by Neon (case study coming soon!). This latest commission follows on from Neon’s successful brand and campaign work for CMS law firm, with Moody’s once again recognising Neon’s ability to […]
Neon commissioned by CMS.
Neon are delighted to have been commissioned by CMS for brand project to help make CMS support for Women in Business to be an even stronger part of their DNA. This project follows on from our work for the law firm CMS earlier this year. If you’d like to know more about any of these projects […]
Neon commissioned by Kantar.
Neon are delighted to have been commissioned by Kantar, for a branding project for a new offering from Kantar TNS, which has come via a recommendation from our work for The Futures Company (now Kantar Futures) and also our branding work for the law firm CMS earlier this year. If you’d like to know more […]
Neon commissioned by Moody’s.
Neon are delighted to have been commissioned by Moody’s for a second advertising project to appear in the Financial Times (FT). This latest commission follows on from Neon’s previous brand and campaign work for CMS, reinforcing our growing reputation for delivering bold, intelligent creative across the financial and professional services sectors. If you’d like to […]
Coming soon…
Lights, camera, action! Lots of films have flash pre-release trailers, so we thought we’d give a (quiet and not so flash) sneak peek of a forth coming small creative project in West Sussex… Watch this space… If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to […]
Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.
Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]
Congratulations to Lesley Wan on the launch of Skaicre.
A big congratulations to the ever energetic and highly impressive Lesley Wan on the launch of her new venture Skaicre last night at CMS, with brand mark designed by Neon. Skaicre is a C-suite level insights, news and recruitment portal for the great & the good from the property profession/those in Real Estate law including […]