Category Archive: Dana Robertson


01 – When details matter, geek out on them…

There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]


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15 years of doing what we love…

Neon: 15 years of doing what we love… A good friend recently pointed out that it’s been 15 years since I went solo with Neon, having jumped ship from being a big time Charley Creative Director of an international agency – so to keep at the pointy end of actual creative doing and to have […]


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Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.

It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]


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Coming soon…

Lights, camera, action! Lots of films have flash pre-release trailers, so we thought we’d give a (quiet and not so flash) sneak peek of a forth coming small creative project in West Sussex… Watch this space… If you’d like to know more about this project, or if you have a project/pitch/roster review you’d like to […]


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Neon helps CMS make huge strides in brand recognition in the Acritas’ UK Law Firm Brand Index 2018.

Huge congratulations to CMS on their spectacular improvement in brand recognition, climbing an unprecedented 9 places to be ranked as a top 4 law firm for brand recognition in the UK by Acritas’ UK Law Firm Brand Index 2018 – achieving the highest ever growth in awareness and favourability by a law firm in a single […]


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Congratulations to Lesley Wan on the launch of Skaicre.

A big congratulations to the ever energetic and highly impressive Lesley Wan on the launch of her new venture Skaicre last night at CMS, with brand mark designed by Neon. Skaicre is a C-suite level insights, news and recruitment portal for the great & the good from the property profession/those in Real Estate law including […]


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Stanely Honey features in Box Bottle Bag.

Nice to come across the Stanely Honey packaging, a firm favourite job from the past, featured in the book Box Bottle Bag by Andrew Gibbs.   Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog “The Dieline“, Box Bottle Bag collects the best of the best from […]


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Neon commissioned by Moody’s

Neon are delighted to have been commissioned by Moody’s for a brand project, which has come via a recommendation from our work for the law firm CMS earlier this year. If you’d like to know more about either of these projects or if you have a project/pitch/roster review you’d like to discuss with us, we’d […]


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David Marks, MBE FRSA RIBA. 1952 – 2017 – The man who made an amazing mark on our landscape.

We were sadden to hear about the passing of architect David Marks, MBE FRSA RIBA. 1952 – 2017 I met David when creating materials celebrating The London Eye’s 10th Anniversary for Royal mail. We met several times for lunch to chat about the project and kept in touch post that project. David was always very generous with his time […]


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Neon invited to comment in Design Week – Designers’ explorations of colour.

We were kindly invited to comment in Design Week this week, here’s our two penneth: Last week, an exhibition at the Design Museum opened exploring Hella Jongerius’ research into the subjectivity of colour. Now, we ask designers to tell us about when they’ve consciously chosen shades to evoke certain emotions. “Colour creates mood, and every project has a particular […]


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Two Neon projects shortlisted for the 2017 Brand Impact awards.

Fresh from our success at the Drum Design awards, we are delighted to discover that Neon has two projects shortlisted in this years Brand Impact awards. With some heavy hitting judges and amazing company in the other agencies shortlisted it is already quite the result. Our campaign “I’m and Activist for Action for Children” is shortlisted in […]


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The Drum Design Awards – interview and images from the night.

To follow up on our amazing three award win at The Drum Design Awards 2017 for our ‘I’m an Activist for Action for Children’ campaign we have been a sent a video round up and interviews of the night as well as a full image gallery of the nights event. If you’d like to know more about this […]


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Neon win top accolades at The Drum’s Design Awards 2017, with three awards including the Chairmans Award for the night.

Neon’s work for Action for Children for the creation of the ‘I’m an Activist for Action for Children’ campaign scooped three awards – including the prestigious Chairmans Award – at The Drum Design Awards 2017, with the awards ceremony held at the Emirates Stadium London. Neon won the following two categories: – The Drum Awards 2017 best […]


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Neon signs up to student/graduate Placement Poverty Pledge.

Starting out and securing a good foothold within the creative industry has always been tough. We all start out looking for either a job or to get experience within a great studio via a placement. But placements were a lottery when it came to how much you paid, usually not very much at all and in […]


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Smiles all round – Neon’s work features in the new revised ‘A Smile in The Mind’.

We’re both delighted and humbled to discover that several pieces of our work now feature in the new 2016 revised edition of ‘A Smile in the Mind’. First published by Phaidon twenty years ago, A Smile in the Mind has come to be referred to within the creative industry as ‘the bible’. Featuring forty years of “witty thinking” from over 300 […]


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