Branding by Neon HW Fisher Chartered Accountants girl making triangle with hands Feature image

HW Fisher rebrand
Taking accountancy from dry-and-dusty to dynamic

Silver Speaks exhibition signature graphic part of the branding scheme created by Neon

'Silver Speaks'
Exhibition & event branding

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - I'm an Activist for Action for Children campaign - final still from animation

I'm an Activist
for Action for Children

Naming and branding by Neon Sawhorse Films logo feature image designed by Dana Robertson

Sawhorse Films
Films with cut through

Nabarro LLP
Clarity Matters

Branding by Neon Kantar Cx+ feature image Xdesigned by Dana Robertson

Kantar CX+
Revealing the benefits of a positive Customer Experience...

Branding by Neon - Moody's CreditView - The view that counts feature image Designed by Dana Robertson

Moody's CreditView
The view that counts

Brand campaign by Neon - designed by Dana Robertson - Charity sector branding - Action for children - An hour for good graphic

An hour for good
for Action for Children

Branding by Neon - UK Sport - Performance Pathway Team graphic athlete silhouettes designed by Dana Robertson

UK Sport Performance Pathway Team
Giving Team GB an edge

By Dana Robertson Creative Director and Founder of Neon. The Goldsmiths' Company Gold: Power & Allure posters featuring the three signature graphic photomontages of crowns created by Neon. Neon were commissioned by to create a campaign idea to promote their exhibition Gold: Power & Allure featuring over 400 gold items. After reviewing the 400 objects, Neon celebrated this variety by building three unique and elegant ‘crown’ montages using a variety of different objects from the collection. The ‘crowns’ then become the hero graphic elements on posters, national advertising, literature and web comms. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Gold: Power & Allure

Branding and advertising by Neon - CMS London Law Firm - Law sector branding - Creative Modern Specialist London City Airport advertising designed by Dana Robertson

CMS
Competitive/Muscle/Strengthened

Branding by Neon Castle Cinema logo feature image designed by Dana Robertson

The Castle Cinema
West Sussex pop-up cinema

By Dana Robertson Creative Director and Founder of Neon. The new brand identity scheme for The Goldsmiths' Company – reflecting the new high standard of all Goldsmiths' Company communications outputs, which underpin their new positioning Touchstone. A positioining inspired by the touchstone (an essential tool of the trade for testing alloys) held by the demi-maiden in the Coat of Arms. Part of the new brand identity for The Goldsmiths' Company. The Goldsmiths' Company a Touchstone for the industry. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

The Goldsmiths' Company
Brand positioning & identity

Branding by Neon - designed by Dana Robertson - Sports branding - UK Sport Performance Pathway Team - Lizzy Yarnold story, Lizzy Yarnold launching her sled and new Lizzy Yarnold logo

UK Sport
The Lizzy Yarnold story

Brand campaign by Neon - Action for children Jo Cox loneliness awareness campaign image 2 designed by Dana Robertson

'It starts with hello' Loneliness campaign
for Action for Children

By Dana Robertson Creative Director and Founder of Neon. Natalia Schroder is an up and coming jewellery designer, whose work has appeared in Vogue and other heavyweight fashion publications. Natalia approached Neon on recommendation to create her new brand identity that would make a elegant impact in the luxury goods market. We elegantly combined Natalia’s initials into a unique monogram, designed to work at a very small sizes, so that it could be used as her ‘maker’s mark’ alongside the hallmarks stamped into her jewellery. The detailing from the monogram carried through onto the refined but strong logotype typography. The colour palette, we used a simple yet sophisticated black and white, with a graphic stripe detail, taken from the feel of the monogram, to be used in packaging, ribbons, tissue wraps and end-paper detailing. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Natalia Schroder
Brand identity

Branding by Neon - Acumin Cyber Security recruitment - robot designed using Acumin logo roundel designed by Dana Robertson

Acumin
Adding a little personality to cyber security recruitment

Branding and packaging by Neon - designed by Dana Robertson - for Corney & Barrow - Corney & Barrow House Range - detail of four red wine label designs

Corney & Barrow
House Range

Branding by Neon- Nabarro Law Firm - Law sector branding - 125 London Wall - Welcome Wall designed by Dana Robertson

Nabarro LLP
'Wonder-wall'

Nabarro LLP graduate recruitment campaign 'Your future as a lawyer. Leave nothing to chance.' highlighting the key benefits for graduates joining Nabarro LLP, illustrated by fluffy car dice. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Nabarro LLP
Your future as a lawyer.
Leave nothing to chance.

By Dana Robertson Creative Director and Founder of Neon. Enjoy & Explore. A sample of the visual language using the ampersand from Corney & Barrow's new brand mark – forming part of the Brand identity refresh project, designed to help position Corney & Barrow as the leading UK and international premium independent Wine Merchants. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Corney & Barrow
Brand identity

Branding and advertising by Neon - Clarion Wealth Management branding - Financial services branding - Invest in Gems advertising image

Clarion Wealth Planning
True lifelong financial planning for the serious business of life

Branding by Neon Wollens Solicitors Devon, new Wollens brand mark over dune grasses designed by Dana Robertson

Wollens
The law firm that thinks in full colour – but keeps things black & white

By Dana Robertson Creative Director and Founder of Neon. Corney & Barrow Pétrus brochure photography detail. Pétrus is, to quote Corney & Barrow, one of

Corney & Barrow
Pétrus brochure

By Dana Robertson Creative Director and Founder of Neon. Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline. Neon’s involvement in the Thames & Hudson 60 years of making a splash project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period. – Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Thames & Hudson
60th Anniversary

By Dana Robertson Creative Director and Founder of Neon. Amec Foster Wheeler brand identity safety helmet. When two become one… Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity. Mergers are never easy, and when two giants in the international engineering and construction industry came together. First came the brand idea: Connected Excellence. And, using that as a springboard, we went on to develop a powerful brand mark. The sense of movement created by our radial device suggests dynamism and growth, while the precision-interlocking of the segments reflects the company's global expertise, and the integrated way in which it's delivered. Stacking the rather long name of the new business made it neater and easier to use. And our lower case logotype conveys a light, contemporary feel - as do the fresh, and distinctively non-macho colours. Amec Foster Wheeler the merger of Amec and Foster Wheeler brand identity very much lived up to Connected Excellence by connecting with people across the unified business – an important component of the new identity was a dynamic and engaging visual language, aimed at bringing alive the company's people and processes, in a way that would help to give members of the team a sense of pride in and

Amec Foster Wheeler
Brand identity

Branding and advertising by Neon - designed by Dana Robertson - Nabarro Law Firm - Law sector branding - Graduate Recruitment Campaign - Choose The Perfect Seat - signature image

Nabarro LLP
Don't just warm a chair.
Find the perfect seat.

By Dana Robertson Creative Director and Founder of Neon. Launching the

The Global Teacher Prize
Brand identity

Branding by Neon Skaicre logo feature image

SKAICRE
Property law networking forum

Action for Children National Children’s Hour 'When the big hand reaches for the little hand'. Action for Children the UK children's charity were to launch a new campaign about raising the awareness of the huge need and value to children (through extensive research) of having a least an hour a day play and interaction and activities with their parents or guardians. They needed an identity to help promote the campaign and ideally strike a chord with parents and guardians about the value and importance of this hour to children.The solution? The approach was to create a typographic mark, using the Action for Children red, that indicated the one hour a day with the clockface integrated within the O of the word hour - with the hands subtly inferring an adult with the big hand on the clock and a child peeking out from behind as the little hand on the clock.To add an emotive element to the mark it was married with a play on words with our line “When the big hand reaches for the little hand” to help makethe connection between parent and child. The typographic styling a wood print styling to help reflect the hands on nature of some of the children’s actives hand made printing etc. and to help it feel less corporate. The new mark has helped strongly brand the campaign, in promotional pledge posters,literature for activities for parents and children to try at home, regional after school kids hour events and TV and social media. Idea, art direction and design by Neon Design & Branding Consultancy www.neon-creative.com

Action for Children
National Children's Hour